or
or
or
Tags

Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

‘Conspiracy bingo’: Transatlantic extremists seize on the pandemic – POLITICO
www.politico.eu
Card image

coronavirus i... global rallying cry for ... white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe ... far-right populists on both continents ... using the outbreak to push their political agenda ...barrage of false messages [risk] ... feeding ... “infodemic” that makes it hard to separate fact from ficti…

Elites have failed us. It is time to create a European republic
www.theguardian.com
Card image

the current crisis is drawing Europeans further apart and not closer together... divisions grow... between east and the west on democracy and the rule of law, or between the north and the south on economic solidarity... Europe dies when it just shrugs its shoulders at nation-first politics ... not a single event, but rather a process ... not wit…

Selecting the right KPIs for your company.
piwik.pro
Card image

you could ... end up ... drowning in an ocean of data... your KPIs that hold the key to identifying and introducing improvements ... general principles ... when selecting the right KPIs....certain common KPIs ... pageviews per user, page bounce rate or average time users spend ... keep your list short and sweet... Web analytics works best when i…

06/05/2020
How to (Cleverly) Distort a Visualization to Support Your Biased Narrative
medium.com
Card image

eight charts that demonstrate the ability to bias the data towards your narrative... Tweaking the y-axis zero base line and the scale is the equivalent of changing the data itself

infectiousmatter interactive data visualisation
infectiousmatter.com
Card image

We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…

Governments and the rise of empathy economy | Apolitical
apolitical.co
Card image

For businesses, delivering good customer service is ... imperative... for government entities to enhance the “citizen experience”... may be just as important...Governments... empathy economy model ... put residents and citizens at the core ... empathy economy is based on ... value created by AI and other innovations detect and simulate human emoti…

Superspreaders – NewsGuard
www.newsguardtech.com
Card image

NewsGuard has been tracking the top hoaxes ... websites that are publishing those false stories... Today, we’re introducing a new data set focused ... on the Facebook Pages that repeat, share, and amplify...31 Facebook Pages that are “super-spreaders”... Combined... reach 21,352,918 followers... publish blatant misinformation about COVID-19 — seem…

We will not publish who is on scientific advisory group
www.theguardian.com
Card image

rejects accusations there has been ‘lack of transparency’ about Sage committee... key meetings have been attended by Dominic Cummings... risk of them being subject to ... undue influence... Ministers have repeatedly insisted ... “followed the science”

27/04/2020
COVID-19: What is the Epidemic Response Committee? - New Zealand Parliament
www.parliament.nz
Card image

A special select committee has been created to consider the Government’s response to the COVID-19 outbreak... you can watch their meetings... chaired by the Leader of the Opposition... check the submitters list to find out more about who will be appearing

27/04/2020
Want to Find a Misinformed Public? Facebook’s Already Done It
themarkup.org
Card image

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

Conference on the future of Europe: Let civil society have its say!
voxeurop.eu
Card image

We are a community of academics coming from different disciplines ... closely studied and contributed to previous (failed) institutional attempts ... to rethink the EU ... express our deepest concerns about the many unintended consequences stemming from ... the Conference on the future of Europe... raising expectations it can’t easily deliver on, …

13/04/2020
Big Tech’s Big Defector | The New Yorker
www.newyorker.com
Card image

McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…

Tech Giants Prepared for 2016-Style Meddling. But the Threat Has Changed. - The New York Times
www.nytimes.com
Card image

big tech companies have spent the past three years working to avoid a repeat of 2016... struggling to handle the new challenges of 2020...foreign governments ... are now using ... bots that are nearly impossible to distinguish from hyperpartisan Americans... partisan groups in the United States have borrowed Russia’s 2016 playbook ... tough calls …

FT's Coronavirus trajectory tracker explained
twitter.com
Card image

FT senior data-visualisation journalist ... explains the must-see daily graphs...See also Coronavirus tracked: the latest figures as the pandemic spreads | Free to read

Cranky Uncle smartphone game – Cranky Uncle
crankyuncle.com
Card image

The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

No more user stories! There are jobs to be done - The Startup - Medium
medium.com
Card image

don’t sell products and services to customers, but rather try to help people address their jobs to be done... most of the masses of customer data companies create is structured to show correlations... is taking companies in the wrong direction...home in on ... what the customer hopes to accomplish... the job to be done... When we buy a product, we…

25/03/2020
Experts pick the best charts for tracking coronavirus
www.fastcompany.com

not all graphics are created equal... well-intentioned designs can mislead the public ... we asked six experts to identify the graphics that do the best job of telling an important story about coronavirus... the simpler, the better...with data being so sparse, incomplete... traditional visualizations ... may give readers a delusional impression of…

Partnering Health and Data Expertise for COVID-19
www.datavisualizationsociety.com

Data Visualization Society... pair our members with ... public health organizations, researchers, cultural navigators making sense of information for patients, local communities, and others through data visualization

Facebook's fake news labeling has a big catch
www.fastcompany.com

When only some news is labeled as fact-checked and disputed, people believe stories that haven’t been marked as fact-checked more—even when they are completely false... the “implied truth effect.”... warning labels did work to flag fictitious content... when no true or false labels were used, people considered sharing 29.8% of all false stories—ye…

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
medium.com
Card image

vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…

A Text Renaissance
www.ribbonfarm.com
Card image

The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

HOUSE: Dems roll out sweeping environmental justice bill -- Thursday, February 27, 2020 -- www.eenews.net
www.eenews.net
Card image

House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

Study finds quarter of climate change tweets from bots - BBC News
www.bbc.com
Card image

tweets posted by bots created the impression there was a high level of climate change denial... 6.5 million tweets from ... Trump's June 2017 announcement that he was removing the United States from the Paris climate accord... Posts in support of action to protect the environment were far less likely to come from bots... only 5%...the number …

Tracking progress with detailed cohesion investment themes
cohesiondata.ec.europa.eu

new interactive visualisations to allow stakeholders explore and compare the detailed investment themes ... across the funds, countries and thematic objectives... provide insight starting from the original planned amounts.  The dataset with full details is open and accessible

Are data visualisations for scientists or policymakers?
medium.com
Card image

Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

What We Want Doesn’t Always Make Us Happy
getpocket.com
Card image

Much of modern economic theory is based around a simple idea: Human beings maximize utility... To an economist, utility simply means how much people want something... tend to assume that utility is good... But what if the things people desire don’t bring them happiness?...People seem to reliably seek out a few things that make them unhappy... peop…

We’ve got problems – but talks on Europe’s future must not be a Big Moan - Friends of Europe
www.friendsofeurope.org
Card image

we’re headed for a miserable 24 months of purple prose, tediously long sermons and unneeded – and unheeded – speeches and moralising... a ‘Big European Moan’... Let’s capitalise on this rather jolly mood... minimising the institutional hijack and confusion ...European Parliament... traditional organisational blueprint ... plenaries, steering commi…

03/02/2020
A ‘Conference on the future of EU’, what next? EU elections 2024 – EURACTIV.com
www.euractiv.com
Card image

‘Conference on the Future of Europe’ will open this spring... will not be enough... also... a real democratic debate on the final text, so that it can be followed up... if there is to be a reform of the Treaties... to be ratified in all Member States...Referenda are ... not suitable for the ratification of a new treaty... not allow a debate on its…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
Card image

to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

The EU won’t fix its democratic deficit with another top-down ‘conference’ | Alberto Alemanno | Opinion | The Guardian
www.theguardian.com
Card image

Europe needs a new mechanism for involving citizens, not another talking shop chaired by the Guy Verhofstadt... By raising expectations it can’t easily deliver on, it risks eroding citizens’ trust...won’t directly prepare treaty change... a preparatory process ... could lead the European council ... to initiate them... this time the conference is …

02/02/2020
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.