When I first heard of the Dunning-Kruger effect I immediately created a tag for it - I just knew it was was significant. As the author here points out, it was both "too juicy to not be true. Everyone ‘knows’ that idiots tend to be unaware of their own idiocy".Unfortunately, it's poor science: "if you carefully craft random data…

you could ... end up ... drowning in an ocean of data... your KPIs that hold the key to identifying and introducing improvements ... general principles ... when selecting the right KPIs....certain common KPIs ... pageviews per user, page bounce rate or average time users spend ... keep your list short and sweet... Web analytics works best when i…

Things that happen in an instant are mostly bad ... this earthquake or that horrible murder. ... But once you turn to statistics it gets much harder to have a pessimistic story... The kind of maths that people are taught at school focuses on algebra and calculus, which they hardly ever use later in life... You use statistics all the time - T…

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