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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

A ‘Conference on the future of EU’, what next? EU elections 2024 – EURACTIV.com
www.euractiv.com
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‘Conference on the Future of Europe’ will open this spring... will not be enough... also... a real democratic debate on the final text, so that it can be followed up... if there is to be a reform of the Treaties... to be ratified in all Member States...Referenda are ... not suitable for the ratification of a new treaty... not allow a debate on its…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

The EU won’t fix its democratic deficit with another top-down ‘conference’ | Alberto Alemanno | Opinion | The Guardian
www.theguardian.com
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Europe needs a new mechanism for involving citizens, not another talking shop chaired by the Guy Verhofstadt... By raising expectations it can’t easily deliver on, it risks eroding citizens’ trust...won’t directly prepare treaty change... a preparatory process ... could lead the European council ... to initiate them... this time the conference is …

02/02/2020
Thread by @alemannoEU: "How the Conference on the future of Europe will look like...
threadreaderapp.com

How the Conference on the future of Europe will look like? ... it's the European Parliament ... to offer 1st blueprint... in essence a Constitutional Convention model PLUS... 'plus' is so tiny that fails to capture ... vivacity of EU civil society ...prepare a set of “concrete recommendations” that may be turned into legislative and…

02/02/2020
Has EU Reform Ended Before It Began? - Berlin Policy Journal - Blog
berlinpolicyjournal.com
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“Conference on the Future of Europe,”... if the commission and national governments get their way, it may be a useless exercise... the European Parliament... would create ... citizens’ assemblies ... of up to 300 people each... give citizens specific questions to wrestle with... should result in major changes in how the EU works... resembles the …

24/01/2020
Icelandic Citizen Engagement Tool Offers Tips for U.S.
www.govtech.com
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Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

The secret lives of Facebook moderators in America - The Verge
www.theverge.com
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a workplace that is perpetually teetering on the brink of chaos... people develop severe anxiety in training... struggle with trauma long after they leave... conspiracy videos ... gradually lead them to embrace fringe views... By the end of 2018... more than 30,000 employees working on safety and security — about half of whom were content modera…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Research exploitation platform, META Group
mathewlowry.myhub.ai
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IPBooster is the ‘launch project’ for META’s research exploitation platform, which is one of the three externally-facing platforms we’re building for META Group (context).

Yelp ratings get better when they cost something — like time, say Princeton researchers
www.princeton.edu
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free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

Visualizing Superdiversity across global cities with the Max Planck Institute
hi.stamen.com
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show how the nature of diversity in our urban areas around the world has been changing over the past few decades... the use of sentences in data visualization is one of my favorite things. You’re adjusting a sentence using these dropdowns, which gives it a narrative component and tells you some really basic things... there’s no reason to not use t…

Data | Opportunity Insights
opportunityinsights.org

our team of researchers and policy analysts work together to analyze new data and create a platform for local stakeholders to make more informed decisions.... We arm local policy-makers with customized and data-driven insights so they can craft tailored, hyperlocal solutions.

Platforming | What Jeff Bezos Thinks
medium.com
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a sophisticated and intuitive balance between vision, curiosity and passion; and a continuous process of experimentation and iteration... Grow the Ecosystem, and It Will Grow You... providing an ecosystem platform to others ... would allow Amazon to grow exponentially faster than if he poured all the company’s energy and capital into simply growin…

Is data science legit?
qz.com
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we’ve conflated data with truth. And this has dangerous implications for our ability to understand, explain, and improve the things we care about... data is not a perfect representation of reality: It’s a fundamentally human construct... subject to biases, limitations, and other imperfections... Data doesn’t say anything. Humans say things.... Dat…

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Exclusive: Steve Bannon knows how often you go to church
archive.thinkprogress.org

Steve Bannon and the conservative group CatholicVote used cell-phone location data for people who had been inside Roman Catholic churches ... target them with get-out-the-vote ads...“geofencing” or “ring-fencing.”... data ... is anonymized. But ... potential to reveal personal information about individual phone users... virtual fence around a geog…

20/07/2019
DECiDe Feldtest European Alternatives | HIIG
www.hiig.de
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Europeans feel disenfranchised ... alternative forms of active citizen engagement in democracy must be experimented with... Our approach combines ... random sample voting (RSV) with secure digital identities... if anyone in Europe, from the European parliament to a local government or NGO, wants to find out how people in a certain region feel abou…

This visualization shows the details of Sweden's climate plan
www.fastcompany.com
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Sweden plans to cut its emissions to net zero. A new digital visualization shows exactly what it’s doing to reach that goal—and is designed to help policymakers move faster to fill in gaps in the current plan and make sure it actually succeeds. It’s also fully open to the public, so anyone can hold the government accountable... A typical governmen…

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

Can Europe kick it with the kids?
www.politico.eu
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POLITICO asked eight of the European Parliament's youngest members... how do you make the EU more relevant to young people?... " letting them into the decision-making process and giving them a better sense of what it is they do"... "The EU is designed to be impervious to citizens’ influence... led by an unelected Commission and its Parliament has …

Improving Constituent Engagement – POPVOX
medium.com
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a system that could bring some structure to the legislative advocacy ecosystem — listing all bills online; organizations and constituents would create accounts and post input in a structured, transparent way with outward anonymity but real names and addresses sent with messages to lawmakers in a way that could be easily processed by offices... th…

EviAtlas: a tool for visualising evidence synthesis databases
environmentalevidencejournal.biomedcentral.com
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Systematic mapping assesses the nature of an evidence base, answering how much evidence exists on a particular topic... an interactive database of studies and their meta-data, along with visualisations of this database... an R-based tool called EviAtlas, an Open Access ... Open Source ... tool for producing interactive, attractive tables and figur…

Opinion | We Read 150 Privacy Policies. They Were an Incomprehensible Disaster. - The New York Times
www.nytimes.com
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analyzed the length and readability of privacy policies from nearly 150 popular websites and apps... Only Immanuel Kant’s “Critique of Pure Reason” registers a more challenging readability score than Facebook’s privacy policy... The vast majority of privacy policies exceed the college reading level... [Google's] policy became more readable at the …

Let’s Not Put the Government in Charge of Moderating Facebook
onezero.medium.com
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proposal ... for a U.S. government agency to regulate online speech... on all social media.... fails to make the case... the idea that a government agency would necessarily do better is naive... think about exactly who would appoint that agency’s leader, and to what political ends they might seek to put it...

Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Publishers that closed their comments sections made a colossal mistake
whatsnewinpublishing.com
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"Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what…

We Don’t Need Social Media – OneZero
onezero.medium.com
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Facebook co-founder Chris Hughes laid out an argument for dismantling the social media behemoth... via antitrust legislation... a new age of innovation and competition... maybe not... competition  demands more data... engagement ... efforts to increase competition risk simply aggravating these problems.... We could simply choose not to have socia…

Opinion | It’s Time to Break Up Facebook - The New York Times
www.nytimes.com
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It’s been 15 years since I co-founded Facebook at Harvard, and I haven’t worked at the company in a decade. But I feel a sense of anger and responsibility... Mark’s influence is staggering... his focus on growth led him to sacrifice security and civility for clicks... surrounded himself with a team that reinforces his beliefs instead of challengi…

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