Overview: Communications Strategy

"I rarely work for the same client for more than a year or two - generally enough to help them figure out their strategy, pilot and demonstrate it, and set up the team to mainstream it. But I make an exception for the Joint Research Centre"A few slides, repurposed for LinkedIn, setting out "some of the key innovations underpinning t…

The 4-Step Communications Strategy Framework demystifies communication strategy.

Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.

Win my place at David McRaney ’s upcoming workshop by helping me write a chapter in an upcoming book on Personal Knowledge Graphs.

A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.

An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.

This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

MyHub is an ad-free, manipulation-free zone. Your privacy is 100% safe. How?

Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

IPBooster is the ‘launch project’ for META’s research exploitation platform, which is one of the three externally-facing platforms we’re building for META Group (context).

A brief summary of my experience in building company structures and supporting processes, role definitions, etc.

Celebrating a small milestone for the K4P project on Medium.

Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

The European Training Foundation asked a partner and I to help them map out a digital transformation strategy. Through running workshops and interviewing staff in a highly structured process, we are currently developing actionable change management recommendations to steer them towards a more efficient and innovative use of digital tools. The proj…

META Ventures provides venture capital fund management, entrepreneurial training and innovation consultancy to cities, regions and national governments in several countries, as well as EU Institutions.

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

ontent from my EuroPCom session on online communities, plus some takeaways and extra links.

Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.

I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

Some of the drupal websites my team and I launched for the EC's energy research programmes.

Migrating and relaunching the ACP Courier magazine website using semantic analysis and launching two community-oriented Programme websites for the ACP Secretariat.

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.

When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.

I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies