Curated Resource ( ? )

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds

my notes ( ? )

the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behavioural – a means to segment by personality...
traditionally been two routes to ascertaining someone’s personality... get to know them really well ... get them to take a personality test ... Cambridge Analytica found a third way... Aleksandr Kogan, sold them access to 270,000 personality tests completed by Facebook users through an online app ... [plus] from the test-takers’ friends ... added up to some 50m people...
had not all taken personality tests.... Kosinski ... figured out a way to reverse engineer a personality profile from Facebook activity ... on the basis of 300 likes... able to predict someone’s personality profile with the same accuracy as a spouse.

Read the Full Post

The above notes were curated from the full post theconversation.com/psychographics-the-behavioural-analysis-that-helped-cambridge-analytica-know-voters-minds-93675.

Related reading

More Stuff I Like

More Stuff tagged advertising , psychometrics , cambridge analytica

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree