Curated Resource ( ? )
As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian
Curated:
23/02/2016 from
www.theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile
my notes ( ? )
a phone company, Three, is introducing adblocking across its network.... Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth...
Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishers...
mobile advertising market is already effectively owned by Facebook, so with the stick of adblocking and the carrot of instant articles publishers are finding themselves surrendering what were previously the most important parts of their businesses.
Having a legacy business configured around a website is now almost as much of a headache as the rumbling printing press...
Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishers...
mobile advertising market is already effectively owned by Facebook, so with the stick of adblocking and the carrot of instant articles publishers are finding themselves surrendering what were previously the most important parts of their businesses.
Having a legacy business configured around a website is now almost as much of a headache as the rumbling printing press...
Read the Full Post
The above notes were curated from the full post www.theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile.Related reading
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