Curated Resource ( ? )

Putting Users and Publishers at the Center of the Online Value Exchange

Putting Users and Publishers at the Center of the Online Value Exchange

my notes ( ? )

Mozilla announced a new anti-tracking strategy... make it harder to track users across websites ... on by default for all users...
There needs to be a profitable revenue ecosystem on the web... Our third-party cookie restrictions will allow loading of advertising ... will prevent the cookie-based tracking ... a better balance for publishers than ad blocking – user data is protected and publishers are still able to monetize page visits... the downside, will make it harder to do targeted advertising that depends on cross-site browsing profiles...
behavioral targeting will become more difficult, but publishers should be able to recoup a larger portion of the value

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See also: Communications Tactics , Media

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