Curated Resource ( ? )
Putting Users and Publishers at the Center of the Online Value Exchange
Curated:
05/07/2019 from
blog.mozilla.org/blog/2019/02/04/putting-users-and-publishers-at-the-center-of-the-online-value-exchange/
my notes ( ? )
Mozilla announced a new anti-tracking strategy... make it harder to track users across websites ... on by default for all users...
There needs to be a profitable revenue ecosystem on the web... Our third-party cookie restrictions will allow loading of advertising ... will prevent the cookie-based tracking ... a better balance for publishers than ad blocking – user data is protected and publishers are still able to monetize page visits... the downside, will make it harder to do targeted advertising that depends on cross-site browsing profiles...
behavioral targeting will become more difficult, but publishers should be able to recoup a larger portion of the value
There needs to be a profitable revenue ecosystem on the web... Our third-party cookie restrictions will allow loading of advertising ... will prevent the cookie-based tracking ... a better balance for publishers than ad blocking – user data is protected and publishers are still able to monetize page visits... the downside, will make it harder to do targeted advertising that depends on cross-site browsing profiles...
behavioral targeting will become more difficult, but publishers should be able to recoup a larger portion of the value
Read the Full Post
The above notes were curated from the full post blog.mozilla.org/blog/2019/02/04/putting-users-and-publishers-at-the-center-of-the-online-value-exchange/.Related reading
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See also: Communications Tactics , Media