Good history of the digital ad industry, from 3rd-party tracking cookies through to today's data-brokered behavioural advertising profiles:
"Digital advertisers have steadily transformed the internet into a surveillance machine from which there is no escape... argue that ... universe of on demand digital content has created a crisis of attention scarcity... relentless tracking and targeting is the only way to cut through the clutter. This myth allows the digital ad industry to rationalize invasive data collection, patronize internet users, and deflect ... regulation...
making informed decisions about one’s personal data is effectively impossible... notices and choices and checkboxes ...[are] privacy theater, but not privacy reality"
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