Facebook reacted quickly, but it was reaction, not proaction, and therein lies the problem.
When I saw and Queued this article, they'd confirmed to FastCompany that "political campaigns would be able to place new ads on Facebook starting November 4" which meant Trump could advertise an election victory before it was confirmed.
By the time I actually Hubbed this article the following morning, all had changed: “We will be rejecting political ads that claim victory before the results of the 2020 election have been declared”. This was a change when they said on 3 Sept that the rules would not be changed “to ensure there are clear and consistent rules".
Background: covid19-driven means mail-in voting will be larger than average, but Trump's base is likely to vote in person; in-person votes will be counted first, so early results will be pro-Trump, with mailed votes slowly turning the tide towards Biden. Claiming victory and seeing it overturned by mailed votes - which Trump has repeatedly claimed are open to fraud - is a perfect Trump narrative for delegitimising the vote if he loses.
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