research the critical trends and market conditions that are of importance to their clients and the company. From that commitment content flows at relatively low cost. It’s easy to write when you have compelling research to share, that has already been paid for by the strategic needs of the company.
Three articles unpacking the relationship between community, communications, content and EU communications.
author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform... success for the best companies does not come from making the best content, it comes from recogniz…
still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…
Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.
Raising Barriers... took readers to eight countries across three continents and examined the divisions between countries and peoples through interwoven words, video and sound... we used every multimedia tool in our arsenal. Here’s what we learned from the experience
hierarchy of good writing, particularly of good science writing... Explainers make information clear and comprehensible... Elucidators go beyond explanation and into illumination — they transmute information into understanding by ... integrating various bits of knowledge into a larger framework of comprehension... Enchanters do all of the above, b…
This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.
using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes
Each issue is conceived around a single topic ... with a new cluster of pieces, grouped together as chapters, published each Thursday.... To supplement ... Facts So Romantic, a blog updated closer to daily Another against-the-grain move: Its print magazine collects the best of the magazine’s web content... printed on high-quality paper and desi…
they’re not the game-changer he thought they’d be... We have to stop trying to find a single problem. It needs to be solved in a million different ways, every single day.
covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…
In response to The Power of Writing About the Things You Read, by Srinivas Rao: "Fortunately, there are loads of digital equivalents to dog-earing pages and underlining passages for when you’re reading on a PC or phone. My favourite tools and processess: ..."
Any strategy that doesn't take the ability to execute is a lousy strategy to begin with. Strategy is not a game of chess, but depends on operational capacity... simply tacking on publishing functions to their existing operations without implementing any new processes or practices ... is a grave mistake.... The ongoing conversation with the audie…
After two years work analyzing more than 400,000 stories, the American Press Institute is beginning to find general patterns in what works to attract and hold the attention of digital readers... stories longer than 1,200 words, got 23 percent more engagement, 45 percent more social referrals and 11 percent more pageviews... photos (or audio or vid…
An introduction to the Content Strategy Glossary project, collaborative challenges, and a case example using one term that touches everybody in User Experience.
The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.
We still write stories for the web as if they were fixed and transitory, but they’re not... people have expected that something like 70 per cent of traffic would be to “new” content, and the rest to the “archive”. The reality usually proves to be exactly the other way around... we’re over-weight in publishing “news” and significantly under-weight …
if news content focuses on the ‘Who, What, When, and Where,’ explainer journalism looks to inform the reader of the ‘How and Why’... give the reader background information about a story to ensure that they are able to properly understand events as they unfold... Explainer journalism enables the media provider to at least show some intelligence an…
What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.
The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.
digital natives have wised up: They’re less likely to share after they read these articles because of their lack of heft. Newsrooms who employ this tactic immediately lose the trust of users, who don’t return ...Your article can be topped with a cool headline, but you’d better back it up with something substantive In 2015, Some publishers steer…
the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…
Text takes more thought and time. Writing is an inherently vulnerable act... numerous websites... demonstrate that long form writing can and does succeed on the internet... If text is to survive on the internet, sustainable structures need to be implemented to support it ... The next step is to have publishing and blogging platforms introduce “…
So is the world any more “outraged” than it’s always been? Nah. We’re just getting toyed with. - 5 things the media does to manufacture outrage. — Medium
Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …
publications, where people are carefully curating great content around particular topics, themes, and ideas Here are eleven great publications that you might want to follow today:
Garnish your post with a photo of a cute little kitten and animal-lovers will flock to your button like zombies to a brain smorgasbord... good writing ... does not presently guarantee an audience on Medium... risks becoming a click-bait factory, a lame production line pumping out articles around the same limited themes...it needs to radically i…
Where I think Circa took a step forward ... the idea that we could ... take ANY story and add a structured element to it — even if the only structure was “this item read, this item unread.”.. I do think there are a few concepts that Circa created and executed upon that were truly “inventions”... The concept of atomizing news ... allowing a r…
Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…
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