Curated Resource ( ? )
Shorter isn’t better, photos aren’t always alluring and deep digging pays off
Curated:
01/04/2016 from
www.poynter.org/2016/shorter-isnt-better-photos-arent-always-alluring-and-deep-digging-pays-off-recent-report-concludes/404257/
my notes ( ? )
After two years work analyzing more than 400,000 stories, the American Press Institute is beginning to find general patterns in what works to attract and hold the attention of digital readers... stories longer than 1,200 words, got 23 percent more engagement, 45 percent more social referrals and 11 percent more pageviews... photos (or audio or video clips) boost engagement by 19 percent — but the effect is selective. Surprisingly, government stories got a 75 percent boost, perhaps because they humanize what could otherwise be dry... Major enterprise stories are highly valued — scoring 48 percent better in engagement
[how?] editors tag stories the day after publication using an "Engagement Index" with a dozen factors ... It takes about 30 seconds to tag one story... There are at least four primary ways in which we see this boost business results:
[how?] editors tag stories the day after publication using an "Engagement Index" with a dozen factors ... It takes about 30 seconds to tag one story... There are at least four primary ways in which we see this boost business results:
Read the Full Post
The above notes were curated from the full post www.poynter.org/2016/shorter-isnt-better-photos-arent-always-alluring-and-deep-digging-pays-off-recent-report-concludes/404257/.Related reading
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