Curated Resource ( ? )
How Focusing on Content Leads the Media Astray
Curated:
07/02/2017 from
hbr.org/ideacast/2016/11/how-focusing-on-content-leads-the-media-astray
my notes ( ? )
author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform... success for the best companies does not come from making the best content, it comes from recognizing how content can connect customers...
the moment you start recognizing that content is not simply about broadcasting information ... it’s also about facilitating conversation and connecting your readers. It creates all sorts of possibilities...
for connected products ... when you win, you win the entire market. When you lose ... you lose the entire revenue stream.
the moment you start recognizing that content is not simply about broadcasting information ... it’s also about facilitating conversation and connecting your readers. It creates all sorts of possibilities...
for connected products ... when you win, you win the entire market. When you lose ... you lose the entire revenue stream.
Read the Full Post
The above notes were curated from the full post hbr.org/ideacast/2016/11/how-focusing-on-content-leads-the-media-astray.Related reading
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