"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"
Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.
"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."
"In spite of an increase in Internet speed, webpage speeds have not improved over time."
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