Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.
Reading long sentences (online), your readers not only don’t know what they’ve read, they also forget where they parked the car. Write short sentences like the Times.
Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.
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