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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Trump Supporters Are Trying to Reclaim 'Fake News'
www.theatlantic.com
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For a term that is suddenly everywhere, “fake news” is fairly slippery... government propaganda designed to look like independent journalism... any old made-up bullshit ... a hoax meant to make a larger point... only ... when it shows up on a platform like Facebook as legitimate news? What about conspiracy theorists ... satire intended to entertai…

Facebook, Twitter, and Google are still failing to curb hate speech, EU says - The Verge
www.theverge.com
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Tech companies may face new legislation after struggling to comply with voluntary code of conduct... Under a code of conduct announced in May, Facebook, Twitter, Google, and Microsoft agreed to review and respond to “the majority” of hate speech complaints within 24 hours

How to engage readers with digital longform journalism
www.americanpressinstitute.org
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Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

Trolling for Trump: How Russia Is Trying to Destroy Our Democracy
warontherocks.com
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these efforts seek to produce a divided electorate and a president with no clear mandate to govern. The ultimate objective is to diminish and tarnish American democracy... We’ve monitored more than 7,000 social media accounts over the last 30 months and at times engaged directly with them. Trump isn’t the end of Russia’s social media and hacking …

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

FIVE new LinkedIn tips
www.linkedin.com
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Does what it says on the tin.Prospect Commonality: ‘View recent activity’ on a connection's profile page "will show you what is hot topic for this prospect, what pain points they are suffering from, what’s getting them excited and what opportunities they are discussing"Hiding your connections: " Your competitor’s profiles are f…

Spread your masthead across the country, and other ideas to prevent groupthink – Poynter
www.poynter.org
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I’ve read dozens of journalism postmortems and tweets lamenting how and why journalists got it wrong last week. Here’s a short, probably-not-comprehensive summary:... Among the 30 survey questions sent to journalists: What's your biggest blind spot? The first answer was: “Groupthink. We draw from a limited pool of people who generally have a simi…

15/11/2016
Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
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I finally vlogged my first event. Some first impressions.

Trends: Facebook Live & News Publishers | Facebook Media
media.fb.com
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people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

Vlogging the EU Week of Regions & Cities
twitter.com

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

4 charts: The state of publisher referral traffic from LinkedIn
digiday.com
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Referral traffic to publishers from LinkedIn ... has been on a steady uptick... In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling...puts LinkedIn into the top-10 referrers of the web... Publishers are now in a better position to make decisions on LinkedIn editorial strategy... a very particular traffi…

05/10/2016
What the Associated Press has learned from a year of VR
digiday.com
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Most events are not designed for VR... The rule of thumb is ‘would you look around you in a certain situation?’ if the answer is yes, then ...maybe there is an opportunity to create a VR experience short storytelling is better for breaking news... stick to longer time frames for feature stories

Discuto
www.discuto.io
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Reaching consensus with groups larger than 5 people on any other platform or service is a pain. Discuto helps you get everyone on the same page.Discuto highlights controversies and suggests where to dive in the conversation, making the decision process easier to manage. What's more is that it only takes a few seconds to set up your first discussio…

The Information isn't ditching comments -- it's using them to attract subscribers
digiday.com
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at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point... The Information puts its members front and center. Subscribers get their own bio pages... its subscription call to action entreats visitors not to get access to great information or level up their tech and media k…

Product Doc: Ask – The Coral Project
blog.coralproject.net

‘Ask’ enables editors to create embeddable forms to invite contributions from readers. These could come in several formats, including text, photo, video, audio. The contributions can be (optionally) linked to existing user profiles. Editors can filter, sort, share, and manage the contributions, and then display the best ones in a gallery.

20/09/2016
Everyone seems to hate online reader comments. Here’s why I treasure them
www.washingtonpost.com

I find value in reader comments that can’t be adequately reproduced elsewhere. The argument that the conversation has migrated to Facebook and Twitter is flawed. ... they are no substitute for having discussion take place where the story itself lives. ... News organizations should fix online comments rather than ditch them... the feedback is... f…

19/09/2016
"We’ll pretend to listen to them!"
medium.com

Quick response to Baekdael’s Are you under estimating prototyping?, over on Medium: "Your excellent post reminds me of a participation project a few years ago for a government organisation. Ostensibly, it was going to ‘open up’ EU decisionmaking to the public ..."

Comments are changing. Our commitment to audiences shouldn’t
www.poynter.org
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We’re serious journalists who understand audiences and analytics. But we see a plethora of story ideas — and people — in all of that data.

05/09/2016
Deepstream: Newsroom tool turns the chaos of livestreams into curated order
medium.com
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Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

NPR is killing off comments. That’s great news!
www.washingtonpost.com

No matter what the original post was about, a handful of the loudest — or most committed — voices in the room hijacked the comments thread to push their own agendas. Anyone trying to urge the conversation back to the topic at hand ...was shouted down and shamed... comments sections aren't fostering conversation, they are killing it. A very small…

25/08/2016
How Trolls Are Ruining the Internet
time.com
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the online disinhibition effec... anonymity, invisibility, a lack of authority and not communicating in real time strip away the mores ... seeping from our smartphones into every aspect of our lives.... the approximately 5% of Internet users who self-identified as trolls scored extremely high in the dark tetrad of personality traits: narcissism, …

25/08/2016
Gimlet Media’s latest membership perk? A Slack channel for die-hards
www.poynter.org
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the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

Pew poll shows few Clinton-Trump voter friendships | Fusion
fusion.net
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47% of Clinton supporters and 31% of Trump supporters say they have zero close friends who support the opposing candidate... The most segregated groups (those with the highest responses of “no friends supporting the opponent”) were young and black people.. Fewer than half the country has even had a conversation with someone from the opposing side’…

05/08/2016
Yahoo Has a Tool that Can Catch Online Abuse Surprisingly Well
www.technologyreview.com
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f our e-mail inboxes can be kept relatively spam-free, why can’t machines automatically purge abusive messages from tweets or comments?... a way of representing the meaning of words as vectors with many dimensions... “word embedding,” allows semantics to be processed in a sophisticated way. For instance, even if a comment contains a string of word…

01/08/2016
Confused Why Donald Trump’s Message Is Resonating?
medium.com
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The majority of people reading this article on Medium probably haven’t felt the pains that Obama described, so they’re confused, like me, about the popularity of Trump... It takes more than graphs and psychological theory to explain this, but I’m going to try.

30/07/2016
Is banning trolls a prerequisite or a defeat for free speech?
mathewlowry.myhub.ai
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The permanent banning of uber-troll Milo Yiannopoulos from Twitter was probably long overdue. It's time for non-trolls to stop complaining and start defending civility in our social spaces, or simply decamp to build better ones.

The Washington Post is using Slack to create a reader community focused on the gender pay gap » Nieman Journalism Lab
www.niemanlab.org

Slack, already an indispensable tool within newsrooms, is becoming a surprisingly effective community tool for publishers as well... quickly become a source of stories, with members providing inspiration or even direct contributions.

12/07/2016
Losing my religion
mathewlowry.myhub.ai
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Brexit, as experienced by a British-Australian comms guy in Brussels.

Facebook Signals Institutions Are Out, Individuals Are In | DigitalNext - AdAge
adage.com
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News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

How online communities are faring in 2016
www.zdnet.com
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Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

05/07/2016
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