level of trust in business, media, government, and NGOs. This year was the first time the study found a decline in trust across all four of these institutions... lack of confidence in leadership: 71% ... said government officials are not at all or somewhat credible, and 63% said the same about CEOs... 60% of respondents trusted “a person like your…

Richard Edelman "... arguing my own case, for a vertical (PR) that grows into related areas in a horizontal manner" No mention (yet) of how communications impacts other internal programmes, like innovation, ideation, training, employee engagement ... - The Big Squeeze - Edelman