Curated Resource ( ? )
03/12/2016 from
www.americanpressinstitute.org/publications/reports/strategy-studies/engaging-longform-journalism/?utm_source=Daily+Lab+email+list&utm_campaign=4ceae69d4a-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-4ceae69d4a-395968141
How to engage readers with digital longform journalism
Like
storytelling
,
metrics
,
journalism
,
news
,
interactive
,
engagement
,
multimedia
,
longform
,
transmedia
,
snowfall
Curated:
my notes ( ? )
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?
use multiple elements and platforms to tell the story... the parts that pull your readers into the piece, play with it, learn from it — are key to keeping readers engaged ...
In this report, you will find a how-to guide for newsrooms on how best to engage readers in enterprise journalism... Engagement Index, a metric created by the American Press Institute to consider all the ways readers interact with a story.
use multiple elements and platforms to tell the story... the parts that pull your readers into the piece, play with it, learn from it — are key to keeping readers engaged ...
In this report, you will find a how-to guide for newsrooms on how best to engage readers in enterprise journalism... Engagement Index, a metric created by the American Press Institute to consider all the ways readers interact with a story.
Read the Full Post
The above notes were curated from the full post www.americanpressinstitute.org/publications/reports/strategy-studies/engaging-longform-journalism/?utm_source=Daily+Lab+email+list&utm_campaign=4ceae69d4a-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-4ceae69d4a-395968141.Related reading
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See also: Communication Strategy , Content Strategy , Online Strategy , Online Community Management , Social Media Strategy , Communications Tactics , Media , Communications Strategy