I Helped Create the Milo Trolling Playbook—Stop Playing Right Into It | Observer

my thinking was that one of the best ways to get young men to go see a movie was to tell them they should not be allowed to see it... ultimately sold millions of dollars worth of tickets, dvds and books... the exact playbook that right wing blogger Milo Yiannopoulos is running on his own cross-country trolling tour... Numerous leaders of the alt-right movement ... told me Trust Me, I’m Lying is their bible... I wrote the book as an explicit warning about how broken our media system was and why it needed to be fixed...
You guys are playing completely into their hands... You’re worried about “normalizing” their behavior when in fact, that’s the one thing they don’t want to happen... The key tactic of alternative or provocative figures is to leverage ... their haters in the mainstream to attract attention and build an actual audience.