or
or
or
Tags

Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Want To Fight Back Against Facebook’s Algorithm? Check Out These Tools
www.fastcodesign.com
Card image

The work of researchers, designers, and artists ... includes apps, Chrome extensions, and desktop software... to give users some agency over their online lives.... understand the kind of information the platform may have on you... turn to Data Selfie... Matias’s posts include instructions on how to run your own Facebook audit... Chrome extensions …

You’ve decided to delete Facebook but what will you replace it with? | Technology | The Guardian
www.theguardian.com
Card image

It may be that ditching Facebook is not the answer, but rather restricting how your data is used and shared by the company. Facebook has just made its built-in privacy and data settings easier to use

Designing to Reward our Tribal Sides – The Mission – Medium
medium.com

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

How Mark Zuckerberg Can Save Facebook — and Us
www.nytimes.com
Card image

The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.... used with great accuracy and potency “to assault... truth and trust... our personal foundations — our privacy and sense of ide…

How we’re measuring the success of Trusting News strategies
medium.com
Card image

Let’s take a look at the Trusting News approach to measurement.... partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages... …

28/03/2018
SocArXiv Papers | Exposure to Opposing Views can Increase Political Polarization: Evidence from a Large-Scale Field Experiment on Social Media
osf.io

concern that social media sites contribute to political polarization by creating ``echo chambers" that insulate people from opposing views ... We find that Republicans who followed a liberal Twitter bot became substantially more conservative post-treatment, and Democrats who followed a conservative Twitter bot became slightly more liberal post-tre…

How to Delete Your Facebook Account Permanently in 5 Easy Steps
www.iphonehacks.com
Card image

Deactivating your account will ... make your profile invisible. All your messages will still be visible, but you won’t be able to use Facebook’s website to message users. For that, you’ll need to use the Facebook Messenger app.... When you delete your Facebook account, you’ll lose your friend list, your wall, posts, and access to your current Fac…

Don’t Delete Facebook. Do Something About It.
www.nytimes.com
Card image

When I need to focus on a project or relax a bit, I turn off the noise that comes from Facebook ... delete your account... But don’t pretend it will make a difference to Facebook or to the state of the world... if tens of thousands of Americans quit Facebook tomorrow, the company would barely feel it... Its growth has plateaued in the United St…

The Infopocalypse – umair haque – Medium
medium.com
Card image

undoing radicalization is not as simple as filling people’s heads with “accurate” facts. A radicalized person will not — cannot — accept them... you need to first make the radicalized person... capable of not feeling threatened, unsafe, and wounded ... It’s very, very hard. It takes social bonds to be restored somehow — oft through therapy, educat…

Facebook Faces a Reputational Meltdown – The Economist – Medium
medium.com
Card image

The episode fits an established pattern of sloppiness towards privacy, tolerance of inaccuracy and reluctance to admit mistakes... the chances of a regulatory backlash are growing... Facebook needs a full, independent examination of its approach to content, privacy and data... role in the 2016 election and the Brexit referendum... Facebook and o…

Suspending Cambridge Analytica and SCL Group from Facebook | Facebook Newsroom
newsroom.fb.com
Card image

Aleksandr Kogan requested and gained access to information from users who chose to sign up to his app, and everyone involved gave their consent.... In 2015, we learned ... Dr. Aleksandr Kogan lied to us and violated our Platform Policies by passing data from an app that was using Facebook Login to SCL/Cambridge Analytica... Approximately 270,000 …

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
Card image

Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

Confirmation Bias: Why You Make Terrible Life Choices
medium.com
Card image

Confirmation bias is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs.... insidious. It affects every choice you make. Every. Single. Day. ... without you noticing. Confirmation bias affects you in 3 ways... Why? You seek evidence that confirms your beliefs because being wrong ... means you’re not …

Knowledge4Policy Medium Publication
medium.com
Card image

Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

Could New York City's AI Transparency Bill Be a Model for the Country?
www.govtech.com
Card image

algorithmic accountability bill... a task force that will monitor the fairness and validity of algorithms used by municipal agencies... include groups and individuals that are affected by algorithms, technology ethicists, city department heads using AI, technology companies as well as legal experts... law enforcement and ... technology companies…

26/02/2018
Opinion | How to Monitor Fake News - The New York Times
mobile.nytimes.com
Card image

Facebook and Twitter... algorithms ... are off limits ... almost impossible to monitor... make millions of what amount to editorial decisions, pumping out content without anyone fully understanding what is happening... opaque and slow to be discovered... government should require social media platforms ... open application programming interface.…

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
Card image

the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
Card image

a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Should we consider fake news another form of (not particularly effective) political persuasion — or something more dangerous? » Nieman Journalism Lab
www.niemanlab.org

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Fake News and Bots May Be Worrisome, but Their Political Power Is Overblown - The New York Times
www.nytimes.com
Card image

most forms of political persuasion seem to have little effect at all... Field experiments testing the effects of online ads on political candidates and issues have also found null effects... Here’s what you should look for in evaluating claims about vast persuasion effects from dubious online content: How many people actually saw the questionable…

The Automatic Weapons of Social Media – NewCo Shift
shift.newco.co
Card image

the response from the platforms is the equivalent of politicians’ “hopes and prayers” after a school shooting... irrefutable proof that these actors are leveraging social media ... to force divisive and often false narratives into our public discourse... Twitter, Facebook, and Google have not taken a more ambitious approach to stopping abuse of…

How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
Card image

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

What Could Blockchain Do for Journalism?
medium.com
Card image

the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
Card image

“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

Is it time for MediumCoin?
medium.com
Card image

Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…

TruthBuzz: The Viral Fact-Checking Contest | ICFJ - International Center for Journalists
www.icfj.org
Card image

aimed to find new ways to help verified facts reach the widest possible audience. The competition sought creative solutions that newsrooms can adopt to take fact-checking beyond long-form explanations and bullet points.... selected teams from Argentina, Italy, Georgia and Mexico as the winners. ·

Everyone is sharing this comic about the 'backfire effect' ... but there's a huge catch
mashable.com
Card image

the backfire effect can be hard to replicate in rigorous research... a large-scale, peer-reviewed study ... couldn't reproduce the high-profile 2010 study . ... The trouble is that even when we learn that something is false, we may be able to acknowledge those facts without changing our political position accordingly

Counter Disinformation | Counter Disinfo Online Toolkit
counterdisinfo.org
Card image

Countering Disinformation Online is a tool for civil society organisations, active citizens and any curious individuals who want to know more about helping free societies from the pressure of disinformation and false news.

09/02/2018
10 Myths about Fake News
medium.com
Card image

So tackling fake news can mean doing something you should not do in the first place about something you cannot define. And this is a very slippery road to follow.

09/02/2018
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.