Overview: Social Web

Some resources from JeffBullas: "These are the tools I use and also that I recommend. Socialoomph – Professional Edition: This allows me to do a range of tasks including scheduling, publishing recurring tweets and auto-follow back and that save me about 40 hours a week. Hootsuite: This is an essential tool for managing Twitter and other s…

Pin this on your wall: "some answers for the ideal lengths of tweets and titles and everything in between..." ... including title tags, email subjects, blog post lengths and a dozen other critical pieces of content.

Have you found the best hashtags to reach your audience? If you have, you should consider starting to gather in-depth intelligence about them. To get the latest trending hashtags related to #hashtags, updated daily and based on a full sampling of tweets, check out our professional hashtags analytics solution CyBranding Hashtag Intelligence. - See …

"Triplify tackles the chicken-and-egg problem of the Semantic Web by providing a building block for the “semantification” of Web applications. Triplify provides small, light-weight plugins for database-backed Web applications and exposes semantics as RDF, Linked Data and JSON"

experimenting with this for the bloggingportal reboot

"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner

Place all your content eggs in someone else's basket, you'll get what you deserve. Facebook it, after all, a business. Some basic advice here, but it amounts to the same thing: monitor, optimise & diversify: "Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-o…

Reflecting Shirky's (pre-Twitter) observations about reciprocity, social media and traditional media, Slate reframes how to view Twitter. Worth a read: "Twitter is not a social network. Not primarily, anyway. It’s better described as a social media platform, with the emphasis on “media platform... Social networks connect people with one another…

When planning a social media campaign around user-generated content, first ask yourself how your users see you ... "The initial photo posted by the department was friendly enough: it featured two smiling officers flanking an equally happy member of the public, with a message that asked followers to post pictures with the hashtag for use on the NY…

My second post as an accredited LinkedIn blogger covers how to apply to the Platform, and provides a look at the blogging interface

LinkedIn posts are open to the public, even those not in your LinkedIn network, so you end up with a public blog page, over which you have no control.

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

... (if it ever was)". I wonder how long it will take the Brussels Bubble? "Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the "reach" of your posts dipped as low as you've ever seen it, no matter how great your content is? It's not your fault. It's Facebook's fault. And they're do…

Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement …

"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …

There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…

"we're expanding LinkedIn's publishing platform and testing a new feature that lets members write longer form posts about their expertise and professional interests. Posts are shared with your network and the LinkedIn community, and become a part of your LinkedIn profile. " - LinkedIn's Publishing Platform - Overview | LinkedIn Help Center A…

Good perspectives on the limits of audiovisual content re-use: "editor-in-chief of NowThis News ... stressed the need for publishers to create content on a platform-by-platform approach ... bearing in mind the wider context of how content is shared on different networks." In reality, this is no different from text content re-use. You don't necess…

Looks like one kind of newspaper has a long future - the worst kind: "Supermarket tabloids have long been an icon of unreliability, largely because of their outrageous claims and sensational, melodramatic design. But when individual pieces are shared via social media, these visual and context clues are typically stripped out... Without this conte…

"when you figure something out that's not trivial ... you're wasting it on Twitter or Facebook. ... The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then you should share it on your blog. …

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.

Les Echos looks to be doing what I have long dreamed to do for the bloggingportal reboot - deploy semantic analysis to aid content discovery and to underpin a new wave of media and comment. But do we have to call it an 'aggrefilter'? "Les Echos launches its business news aggrefilter ... to gain critical working knowledge of the semantic web." …

"On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn, Pinterest, etc., attract more s…

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles w…

"All of these things are using human powered context to organize and curate content in a better way. This is the rise of editors. It used to be bloggers and now it's organizing all of the activity with proper editors and direction... "

One for for the Bloggingportal reboot toolbox: "Newspaper is an amazing python library for extracting & curating articles ... delivers Instapaper style article extraction.” - Newspaper: Article scraping & curation — newspaper 0.0.2 documentation

Seems Zuck's taken Filter Bubble criticisms to heart, combining human & machine curation (now where have I heard that before?) to create what Techcrunch calls “content serendipity” (wish I'd coined that one): "Each Section combines stories chosen by Facebook’s human editors and surfaced by the Paper algorithm [from] a publication, blogger, publi…

FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.