Curated Resource ( ? )

The NYPD tries for outreach and gets backlash

Like social marketing , fail
Curated: 05/05/2014 from gigaom.com/2014/04/22/todays-social-media-object-lesson-the-nypd-tries-for-outreach-and-gets-backlash/
The NYPD tries for outreach and gets backlash

my notes ( ? )

When planning a social media campaign around user-generated content, first ask yourself how your users see you ... "The initial photo posted by the department was friendly enough: it featured two smiling officers flanking an equally happy member of the public, with a message that asked followers to post pictures with the hashtag for use on the NYPD’s Facebook page. But what followed likely wasn’t what the force had in mind." - Today’s social-media object lesson: The NYPD tries for outreach and gets backlash — Tech News and Analysis

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The above notes were curated from the full post gigaom.com/2014/04/22/todays-social-media-object-lesson-the-nypd-tries-for-outreach-and-gets-backlash/.

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