Curated Resource ( ? )
Facebook’s Organic Reach Decline
Curated:
05/05/2014 from
socialmediatoday.com/pamdyer/2397666/facebook-s-organic-reach-decline-how-respond?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29
my notes ( ? )
Place all your content eggs in someone else's basket, you'll get what you deserve. Facebook it, after all, a business. Some basic advice here, but it amounts to the same thing: monitor, optimise & diversify:
"Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-off was much steeper, with reach dropping to about 2%.
Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. Translation: You must pay to play."
- Facebook’s Organic Reach Decline | Social Media Today
Read the Full Post
The above notes were curated from the full post socialmediatoday.com/pamdyer/2397666/facebook-s-organic-reach-decline-how-respond?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29.Related reading
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See also: Communication Strategy , Online Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Communications Strategy