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How Europe’s biggest media company infiltrated the EU – POLITICO

How Europe’s biggest media company infiltrated the EU – POLITICO

my notes ( ? )

the Commission had joined forces with one of Europe’s most powerful foundations to keep the European debate on track "... developing new ways and instruments to reach and engage the public”... the Bertelsmann empire is stepping into the breach. With its staunchly pro-European ideals, deep pockets and broad reach ... could end up giving Europe’s anti-establishment forces just the kind of ammunition they’re looking for....
Part of the initiative involves a series of interactive events such as the “EU Citizens Dialogue,”... "more bright ideas were produced in a single evening by citizens ... than in several days and nights of committee meetings by ministers in Brussels,” Selmayr said ...
Bertelsmann has managed to burrow itself into the fabric of EU institutions

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See also: Communication Strategy , Media , Politics , Communications Strategy

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