I share this experience with Patrick, who, when he starts work with a new client, starts by gathering information to create personas: "it could be user interviews, usage data, or whatever — because there has to be some baseline of the users" (he has a "lightweight personas approach ... [and a] personas template").
Where the client has personas, they "are a wonderful mess that are more fiction than research...not based on data".
ChatGPT can help because it "can generate better information to ask better questions because of the vast amount of information used to build the models...".
He then provides prompts for creating a persona which:
Here's the final prompt: "Create a persona for a Sales Business Development Representative using a customer relationship management application, specifically managing accounts. Frame the persona with goals, motivations, and behaviors. Include attitudinal information like pain points and background information. Do not include demographic information about this persona. Generate user research questions that would validate this persona as correct.
There's even a custom GPT at uxGPT Personas and a template at Usability Counts.
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See also: Communication Strategy , Content Strategy , Digital Transformation , Innovation Strategy , Communications Strategy , Science&Technology
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