Digital transformation is an over-used, over-abused term. Here’s what it means to me.
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Great piece on the implications for creators of the shift to algorithmically managed content platforms."Vine was an entirely new cultural platform ... Twitter had unwittingly enabled the creation of a true subculture... [but] didn’t know how to make money from it... in contrast... TikTok has prospered because it generally seems to understa…
Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…
pink slime: shadowy, politically backed “local news websites” designed to promote partisan talking points and collect user data... a network of 450 intricately linked sites ID's in Dec 2019 is now 1200 ...largest 2 networks: 90+% are algorithmically generated stories from publicly available data sets or by repurposing legitimate sources - the…
make every minute you spend consuming information much, much more valuable... much ... online content ... awful. Driven by clickbait, optimized for maximum distraction... lowest common denominator, it only added to people’s confusion ... in ... productivity, performance, and personal effectiveness... lots of gems ... buried beneath an avalanche of…
policy options ... to create a more enabling environment for independent professional journalism... demonstrate what democratic digital media policy could look like... protect ... from threats to their independence and to freedom of expression... level playing field and support... oriented towards the digital, mobile, and platformdominated future …
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …
Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …
We’ve spent 18 months training an AI editor... shadow the curation performed by professional journalists on a gigantic range of topics... it now works independently.... your own personal journalist on hand at all times, ready to explain what’s going on in the world... real-time updates on important headlines, explained in the most succinct way po…
Everipedia ... seeks to become a better version of [wikipedia] ... moving to a blockchain.... a points system where creating articles and approved edits amasses “IQ.” ... a token-based currency, giving all existing editors ... a real, financial stake in Everipedia... turns Everipedia into a peer-to-peer resource... effectively uncensorable.
The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…
the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…
Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…
If using a beautiful content management system doesn’t miraculously solve a media company’s cash flow problems, what will? If short videos, or elaborate commenting systems, or mobile storytelling, or interactive graphics, or Snapchat Stories, or Instagram hashtags, or Instant Articles, or Google AMP, or programmatic advertising, or native advertis…
an ecosystem that rewards publishers in a new kind of way... to disrupt the current financial norms of online publishing... reward users for browsing the web... make advertising less intrusive and more relevant... let readers ... ‘tip’ websites that they visit based on time spent on the site.
new crypto-economy for fearless, independent journalism that will empower action for change... the absolute dysfunction of the global information architecture — represented in the intersection of mainstream media outlets, social technology platforms and giant digital aggregators — that is sowing confusion, and paralyzing us... the global media in…
“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…
... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…
Business coaching to a media startupOne of the smallest, yet sweetest, projects of 2016 was helping specialist online media Borderlexrethink its business and relaunch its website. Coaching ranged from overall business model right down to the nuts and bolts of social media promotion, engagement and monitoring.
Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…
Spectrm is one of the first ventures that allows publishers to create and manage so-called chatbots for delivering content to audiences over messaging platforms including Facebook Messenger, Slack and Telegram... niche articles, only available on certain publications, seem to be more popular than general news that’s widely available elsewhere... …
A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place... At the beginning of the project, outlets asked…
“We were keen to test on small niche audience... Bots will work better when they are more targeted.”... On the transfer deadline day ... 43 percent of chatbot subscribers clicked through ... On an average day ... closer to 23 percent. engagement is high because an individual is choosing to engage with it and the experience is ... personal... ca…
the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team
How can project management help news outlets improve their workflow and manage their time and resources better?... the role of a product manager or developer will sometimes overlap with that of a project manager, Katharine Bailey, the outlet's head of news products, told Journalism.co.uk in a recent podcast.
the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.
Every business, at some point, faces competition. But competition is not the same as disruptive competition — a new class of competitors created when technology enables new players to compete with incumbents on terms the incumbent isn’t used to... it’s all the digital forces that have faced the newspaper business — from blogs to aggregators to soc…
This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…
Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…
“Innovation is not just a cool thing. It’s not just a process. It’s a culture. We research. We design. We build.” Innovation should not compete with the daily grind of the company, it must emerge from it
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