Curated Resource ( ? )
A Quantitative Basis for Measuring Media Impact
Curated:
29/09/2016 from
mediashift.org/2016/09/quantitative-basis-measuring-media-impact/
my notes ( ? )
A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place...
At the beginning of the project, outlets asked about funding first... By the end of the experiment, outlets were proposing potential collaborations and partners, with funding considerations secondary (though still important)... collaborations brought them content and audience they would not otherwise have had access to on a wider range of topics. Specialty Studios, for example, found that part... the collaborations also helped outlets learn from each other... What we have proven, conclusively, is that a strong network of outlets can undertake this kind of rigorous research when there are concrete benefits during the project and a goal that will benefit outlets at the project’s end. We also have shown ... that creating partnerships can be its own reward.
At the beginning of the project, outlets asked about funding first... By the end of the experiment, outlets were proposing potential collaborations and partners, with funding considerations secondary (though still important)... collaborations brought them content and audience they would not otherwise have had access to on a wider range of topics. Specialty Studios, for example, found that part... the collaborations also helped outlets learn from each other... What we have proven, conclusively, is that a strong network of outlets can undertake this kind of rigorous research when there are concrete benefits during the project and a goal that will benefit outlets at the project’s end. We also have shown ... that creating partnerships can be its own reward.
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The above notes were curated from the full post mediashift.org/2016/09/quantitative-basis-measuring-media-impact/.Related reading
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