Curated Resource ( ? )
The Sun’s Facebook chatbot drove nearly half users back to its site
Curated:
17/09/2016 from
digiday.com/publishers/suns-football-chat-bot-drove-nearly-half-users-back-site/
my notes ( ? )
“We were keen to test on small niche audience... Bots will work better when they are more targeted.”... On the transfer deadline day ... 43 percent of chatbot subscribers clicked through ... On an average day ... closer to 23 percent.
engagement is high because an individual is choosing to engage with it and the experience is ... personal... carries through into high conversion... 61 percent of people returned to the site within seven days of their first visit
engagement is high because an individual is choosing to engage with it and the experience is ... personal... carries through into high conversion... 61 percent of people returned to the site within seven days of their first visit
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/suns-football-chat-bot-drove-nearly-half-users-back-site/.Related reading
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See also: Online Strategy , Digital Transformation , Media