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Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

What if we walked the walk of Digital Transformation? | Nicolas Bordas | Pulse | LinkedIn
www.linkedin.com

founders of the Hub Institute in Paris, have just released a manual (in French) The guide to Digital Transformation... a useful and simple way for every company to measure its progression, with prioritized steps to follow in order of degree of maturity, as well as defining the next stages to undertake.

The role of the Quantified Organisation in Digital Transformation
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a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising. Professor Nicole A. Cooke ... focusing on human information behavior, information literacy, and diversity in librarianship.... …

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5 project management software features your team isn't using
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Technology Vs. Human - Who Is Going To Win? An Interview With Gerd Leonhard
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trillions of dollars are spent on making the world technologically ‘smarter’ ... but very little is spent on getting humans ready for that future... We will need to decide, very soon, where humans end and machines start, and vice-versa- and this is an ethical question NOT a technological challenge.

15/11/2016
An Antidote to the Age of Anxiety
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the root of our human frustration and daily anxiety is our tendency to live for the future, which is an abstraction... Writing more than half a century before our age of computers, touch-screens, and the quantified self, Watts admonishes ... "The working inhabitants of a modern city are people who live inside a machine to be batted around by its w…

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Fernando Pereira, who leads Google’s projects in natural language understanding, is less excited about his company’s shiny new devices than he is about what will happen when people use them... how can a machine truly understand phrases... machine learning; specifically... neural networks... use sophisticated algorithms and tons of data to train t…

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German Chatbot Startup Tries to Help Publishers Reach Larger Audiences
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Spectrm is one of the first ventures that allows publishers to create and manage so-called chatbots for delivering content to audiences over messaging platforms including Facebook Messenger, Slack and Telegram... niche articles, only available on certain publications, seem to be more popular than general news that’s widely available elsewhere... …

25/10/2016
You don’t have to be stupid to work here, but it helps | Aeon Essays
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How organisations enshrine collective stupidity and employees are rewarded for checking their brains at the office door... Smart young things joining the workforce soon discover that, although they have been selected for their intelligence, they are not expected to use it. ... After a few years of experience, they will find that the people who g…

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Discuto
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Reaching consensus with groups larger than 5 people on any other platform or service is a pain. Discuto helps you get everyone on the same page.Discuto highlights controversies and suggests where to dive in the conversation, making the decision process easier to manage. What's more is that it only takes a few seconds to set up your first discussio…

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it is very clear that ‘Digital Transformation’ is a difficult, ambiguous, misleading and even potentially dangerous term and we have to get better at explaining it... It’s not about digital or technology ... it does have everything to do with business models, people, culture, leadership and change... We should be aiming for nothing less than Hum…

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Within five years robots and so-called intelligent agents will eliminate many positions in customer service, trucking and taxi services, amounting to 6 percent of jobs... The bots of 2021 will be much better at understanding human language, and they will be better at learning from users and increasingly able to handle more complex scenarios.

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This report is the first in a series to be issued at regular intervals as a part of the One Hundred Year Study on Artificial Intelligence (AI100).

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