Hoaxy will allow researchers, journalists, and the general public to study the factors that affect the success and mitigation of massive digital misinformation.

my research team’s analysis of data from Columbia University’s Emergent rumor tracker suggests that this misinformation is just as likely to go viral as reliable information... limiting news fakers’ ability to sell ads... a step in the right direction. But it will not curb abuses driven by political motives... Using BotOrNot, our colleagues found…