Overview: Content Strategy

"How the Islamic State is leaving tech companies torn between free speech and security is a labyrinthine topic... Today’s 8,000-word-plus story on the subject, part of The Washington Post’s “Confronting the Caliphate” series, comes with the background knowledge and context right in the story itself... Knowledge Map, appears as highlighted links…

The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media

"Setting up teams of video experts with pricey editing suites is a significant investment ... and still creates a bottleneck ... Here are three ways to organise video operations that have emerged over the past months out of my conversations with premium European news publishers:"

"Our Analysis APIs analyze text or web pages, extracting metadata and classifying with topics (Functional Programming, Celebrity Gossip, or Hotels) and aspects (review, news, product, video). Analysis APIs can be used to label and organize content, recommend similar content or to build rich user profiles that enable personalization."

Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review

"Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices..." - Building a news organization's capacity for video

Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…

"the rise of suggested content tools has shifted the balance between conversation and link-sharing, and in so doing has diminished the value of the links that get shared... a tweeted link no longer reflects any curation or judgment on their part; it may well be something that was found for them rather than by them. Nor is it a sign that they’ve…

Atlas deepens our journalism by offering readers better access to the data and visualizations in so many of our stories. It also extends the reach of our journalism by letting you make use of our charts in new ways ... as we build out the platform, we are hoping to let anyone make charts in Atlas... Atlas gives each of our charts its own home, …

We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

Because everyone needs a Hub to call their own: "its own space to follow stories at a less frenetic pace ... readers can find collections of stories on topics ... incorporate a variety of mediums. Embedded tweets, videos, and Facebook posts are mixed in with text... The website is aggregation-heavy. Some pieces are roundups; other posts allow t…

Twitter’s editorial team (made of real, live humans) will define the big stories of the day, and will package tweets, images, and video to explain what’s going on. Those packages will be the primary unit of Twitter, and will be embeddable all over the Internet.... With this change, Twitter doesn’t have to look like an endlessly flowing, context…

Visualise your data and embed interactive, annotated graphs in your stories for free... At Journalism.co.uk we've been regularly using Datawrapper, Infogram and Google Sheets to name a few, and we have highlighted many others in our pieces. Plotly is perhaps one of the more complex resources, but it's free to use and enables its users to cre…

While it most obviously appears to carry on in the tradition of blogs, it always seemed to me as something more nostalgic ...  an attempt to modernize early internet communities ... It is trickier to form a community like that on Medium now. Interface elements do not encourage discovery... We will know Medium is on to something when there ar…

"We’re very excited to announce the launch of a new feature for Publications. We’re calling it Letters. ... It’s a way of connecting with your followers and starting a conversation. It’s delivered to the inboxes of all your followers. It’s also a post, so it can be recommended, highlighted, built upon, and have a life of its own." - Introd…

"Slack is just another stream ... of continuous information that you have to follow. I remembered I found it distractive and stressful because it was so easy to miss out on stuff.... This is what drives Slacks’ success. Because if you don’t follow Slack all the time you do not and cannot take part in the conversation with your team members anym…

Got some time to kill and want to read a meandering essay by an algorithm with a short attention span? Tell us how many minutes you want to spend reading and a starting topic, and we'll whip something up.

"A new interactive documentary, “The Fallen of World War II,” ... 18-minute film is styled like an infographic and that helps viewers fathom the scale of casualties in a way that simple numbers cannot.... The base elements it uses are simple human-shaped icons. Each of those represents one thousand deaths – and at some points in the video they …

"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

If the market can express more directly which content is in high demand, more of that content will be created. But there is missing a simple and convenient way for the consumer to value the everyday content they consume

"we have slipped into a new era in which volatility, uncertainty, complexity, and ambiguity have grown dramatically, to the point that companies that are moving fast enough to thrive in our postnormal times must let go of the crutch of top-to-bottom situational analysis... The organization chart is shrinking because we are slowly recognizing wh…

From a nondescript office building in St. Petersburg, Russia, an army of well-paid “trolls” has tried to wreak havoc all around the Internet — and in real-life American communities.

The Decorah Eagles “nest cam” is the most watched live stream channel of all time, spawning a sliver under 300 million live views (298,652,320 at time of writing), mainstream media coverage and eagle-watching communities worldwide. The limbic system is a part of the brain that drives our emotions. When we’re around other people–especially crowds–…

It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek

The post titled “Longform Overload” argues that the term longform emerged a few years ago in reaction to the kind of short news stories that are common online but now it’s just a buzzword... Latterly is by no means the first longform project to find success on Kickstarter... Latterly may be best known for its approach to ads – there are none. I…

"Stephanie Losee, who helped build Dell's content-driven marketing and held the title of managing editor, has joined Politico as its executive director of brand content... Politico Focus will not only help advertisers create content butwill not only help advertisers create content but also provide services around data and research" - Politico H…

If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

"A successful happening online is more than just a scheduled live stream, live blog, live chat, launch or other moment on the web. While happenings are typically short (60 seconds to 60 minutes), their stories can start long beforetime, which means they arc in realtime and resonate aftertime. So the lifespan of a happening can unfold over weeks, m…

"People bond. Barriers dissolve. Connections are made. Trust increases. Knowledge is transmitted. Wisdom is shared ... a deep sense of interdependence is felt... If you are part of an organization, no matter what it's shape or size, it's time for some meaning making ... by creating engaging opportunities for everyone, from mail room to board ro…

In Steph’s inaugural episode we explore the experience and perspectives of women in startups and lifestyle businesses. - The Female Perspective on Startups and Lifestyle Businesses (FS111)