Curated Resource ( ? )
The FT’s first head of audience engagement
Curated:
24/06/2015 from
www.niemanlab.org/2015/06/qa-how-renee-kaplan-the-fts-first-head-of-audience-engagement-approaches-her-new-role/
my notes ( ? )
We are thinking about how to optimize our content from its very conception...
we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content from the beginning. It means thinking about ways of storytelling that are actually commissioned for social, rather than adapting text-first to social.
- How Renée Kaplan, the FT’s first head of audience engagement, approaches her new role » Nieman Journalism Lab
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2015/06/qa-how-renee-kaplan-the-fts-first-head-of-audience-engagement-approaches-her-new-role/.Related reading
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