Curated Resource ( ? )
Publishers treating enewsletters as a platform
Curated:
29/05/2015 from
digiday.com/publishers/media-newsletters-arent-designed-clicks/
my notes ( ? )
If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently.
"Publishers are ... already treating email newsletters ... as designed to be read entirely in email without readers having to click through to the host’s site... creating content specifically for the email experience, often more conversation and text heavy than standard email newsletters that act as reproductions of websites."
- Publishers are treating email newsletters as a platform of its own - Digiday
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/media-newsletters-arent-designed-clicks/.Related reading
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