Curated Resource ( ? )

GE's Digital-Content Hub on - and by - Quartz

Like promotion , content marketing , native advertising , content
Curated: 18/05/2015 from adage.com/article/media/ge-turns-quartz-produce-house-digital-content-hub/298661/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social
GE's Digital-Content Hub on - and by - Quartz

my notes ( ? )

"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind the logo -- why and how GE works and its impact on the world." - GE Turns to Quartz to Produce, House a Digital-Content Hub | Media - Advertising Age

Read the Full Post

The above notes were curated from the full post adage.com/article/media/ge-turns-quartz-produce-house-digital-content-hub/298661/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social.

Related reading

More Stuff I Like

More Stuff tagged promotion , content marketing , native advertising , content

See also: Content Strategy , Content Creation & Marketing , Communications Tactics , Media , Communications Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.