Curated Resource ( ? )

GE's Digital-Content Hub on - and by - Quartz

GE's Digital-Content Hub on - and by - Quartz

my notes ( ? )

"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind the logo -- why and how GE works and its impact on the world." - GE Turns to Quartz to Produce, House a Digital-Content Hub | Media - Advertising Age

Read the Full Post

The above notes were curated from the full post adage.com/article/media/ge-turns-quartz-produce-house-digital-content-hub/298661/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social.

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