Overview: Communications Tactics

Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.

A while ago I posted the idea that EUROPA could suffer if the EU Institution's limited online communications resources were refocused on social media. While social media offers the EU a great deal, this could be a serious problem, particularly given EUROPA's importance to any EU social media strategy. Commenters seemed to both agree and disagree...

A longer version of an article I published recently in NewEurope

When I came to Brussels in 1991 it was as a science writer. It remained my profession for many years, so when scienceblogs.com was launched in 2006 I checked it out ... but never really had the time to follow it. Now via another (ex?)science writer, I hear news of scienceblog's sudden implosion following a tragic loss of ethical compass.

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later

Part of the pilot Thematic Portal project I ran while at the EC’s DG INFSO, the Newsroom CMS was the first cross-EC CMS, and involved launching user ‘INFSO accounts’ before Google had 'Google accounts’.

The first – and possibly still the only – site on EUROPA to tap popular support (via sheer user traffic) for a new EU regulation.

At one point I was editing something like 200 research project profiles, 4 editions of EUREKA News (5 languages), 7 editions of Innovation & Technology Transfer (5 languages), several annual reports and brochures, on paper and online, as well as (from 1995) designing, creating and managing their websites.Not that this was all single-handed. In tho…

Hubs help your visitors easily find the content they're interested in. Your Hub's Homepage shows "All the Stuff you Like, Think and Do about Everything, Anytime...": - ie everything. Your visitors can alter that 'navigation phrase' to find what they want.

Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.

The chatbot you can find on my example Hub is a pale imitation of what Beta users should get.

Update (15/5/2022): the default Hub Homepage is now "All the Stuff you Like, Think and Do about Everything, Anytime...", so your HomePage will not be empty as soon as you publish your first item.Original post follows:---The content you're creating is not showing up on your Home Page because your Home Page only shows Highlighted items. So click the…