Curated Resource ( ? )
Turning Content Viewers Into Subscribers
my notes ( ? )
Social activity on a website can increase users’ commitment to the site and willingness to pay for its services... social engagement could solve the conversion challenge ... users enjoy free content that the website provides but are unwilling to contribute to the site monetarily. The bad news is that it’s not enough to just add participatory options and hope that users will click and interact....Our research introduces the concept of the ladder of participation...We empirically demonstrated the relationships between a user’s position on the ladder of participation and his or her willingness to pay, using data on more than 100,000 users
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The above notes were curated from the full post sloanreview.mit.edu/article/turning-content-viewers-into-subscribers/?utm_source=API+Need+to+Know+newsletter&utm_campaign=e040b08bb9-Need_to_Know_February_24_20162_24_2016&utm_medium=email&utm_term=0_e3bf78af04-e040b08bb9-45795445.Related reading
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