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Engagement is Relational, not Transactional

Engagement is Relational, not Transactional

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focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But finding “a tribe” across the industry doing similar work and facing the same challenges ... was even a bigger one... today’s journalists regularly need to create and collaborate on story forms beyond text.. There’s a new pioneering “tribe” in today’s news organizations: those working on engagement... put the public at the center of what we do, bring together the people who accurately represent all of the voices and then to authentically listen, facilitate and connect those conversations as a reflection of the whole story... “public participation provides participants with the information they need to participate in a meaningful way” public trust in the media is at an all-time low. Social media won’t fix this situation. But engaging with and empowering the public can provide an opportunity - Engagement is Relational, not Transactional | MediaShift

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See also: Content Strategy , Online Community Management , Online Strategy , Social Media

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