Curated Resource ( ? )
The future of brand is experience
Curated:
01/03/2016 from
blogs.imediaconnection.com/blog/2016/02/23/the-future-of-brand-is-experience/
my notes ( ? )
many marketers spend their resources on talking at people, not listening. The key is to find the space between what you want to talk about as a marketer and what they want to talk about as a consumer. That small slice is the opportunity for true engagement and will shift the conversation from monologue to dialogue. Attention is a gift, and what you do with it can form a real relationship.
Executives are often focused on ROI, but Solis brought up the idea of "return on ignorance." Failing to adapt to shifting market trends will only lead to bad things. "Ignorance plus arrogance equals irrelevance,"
Executives are often focused on ROI, but Solis brought up the idea of "return on ignorance." Failing to adapt to shifting market trends will only lead to bad things. "Ignorance plus arrogance equals irrelevance,"
Read the Full Post
The above notes were curated from the full post blogs.imediaconnection.com/blog/2016/02/23/the-future-of-brand-is-experience/.Related reading
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