"we used AI to make a video without writing a script or picking up a camera, but that looks as though it was filmed...:[asked] ChatGPT... Write a script in the style of a YouTube video about how to make an apple pie. The video should be under 60 seconds long. The script should feel friendly in nature...Generate your avatar video with Synthesi…
After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…
Ali Aliev recently developed a method for creating Deepfakes in real-time. To test... pretended to be ... Elon Musk and ‘accidentally’ wandered into the wrong online meeting... might be the cutest Zoom-bombing ever made.
FT senior data-visualisation journalist ... explains the must-see daily graphs...See also Coronavirus tracked: the latest figures as the pandemic spreads | Free to read
vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…
On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…
News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…
someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…
But millions of people chose to skip the media ... and watch the speech live, via Facebook... greeted with a litany of comments and emoticon reactions, all colored by the point of view of the outlet broadcasting it...a live or real-time filter bubble, where a viewer’s perceptions of a live event are colored by the commentary that surrounds it.
Decline of text in favour of videos means more Trumps and Berlusconis around the world... the internet which was the last word-centred public space after the decline of print journalism, is capitulating to the television format... public opinion in the age of television is more a set of “emotions rather than opinions, which would account for the …
where curated broadcast channels shine and it’s easier than ever to search for live videos
people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...
“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”
a great summary of the difference between Snap’s Spectacles and Glass too — the former is a pair of sunglasses that records video, while the latter was technology strapped to your face.
Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ... immersive advertising ... augmented reality ad spots... short videos that hand off to each other—they have a purpose or a pathway to see other stuff b…
Newswhip data suggests that Facebook’s live videos, which by their very nature are longer and encourage users to comment, drive higher engagement than traditional short Facebook videos. Facebook even recommends that live streams go for at least 5 minutes, if not longer. Both Fusion and Vox.com are aiming to do future live streams in the 20-minute …
Great explainer video - accompanying article here.
Research done independently by both Facebook and Twitter ... we are processing and absorbing a lot of information... 47% of the value in a video campaign was delivered in the first three seconds, 74% ... the first ten seconds... Content consumption in mobile feeds is inherently different from content consumption on other platforms, such as deskto…
we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…
Google Spotlight Stories is a new form of storytelling made specifically for mobile and VR. In these 360-degree, interactive stories, your phone becomes a window to a world all around you. The sensors on your phone allow the story to be interactive; when you move your phone to various scenes, you are able to unlock mini-stories within the story.
BBC journalists have been told to follow youth-friendly media such as Buzzfeed and Vice by making more “dynamic” and “informal” short videos in which the reporter acts as “a friend” to the viewer... “snappy, energetic” films of between 60 and 90 seconds that will be more popular with viewers watching on mobile phones... 60 per cent of its digit…
An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…
Masterclass time. From the Google Blog: we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
what are the characteristics of videos that engage consumers?... Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial…
What would you say to a young person considering a career in Journalism? I would advise learning programs like Final Cut Express, and thinking about following the example of the Center for Digital Storytelling's model of 2-4 minute videos that tell a tightly-focused story. - Ending a 31-Year Run at The Denver Post | Jason Salzman
Examples include using the app to cover breaking news, the annual Budget, share data snippets, new perspectives and take viewers behind-the-scenes
"Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices..." - Building a news organization's capacity for video
Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…
"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…
Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…
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