Curated Resource ( ? )

Creating Online Videos That Engage Viewers

Like video , viral , audiovisual
Curated: 21/08/2015 from sloanreview.mit.edu/article/creating-online-videos-that-engage-viewers/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Gen++8%2f18%2f15+-+Beckhard+Announcement&utm_content=Creating+Online+Videos+That+Engage+Viewers
Creating Online Videos That Engage Viewers

my notes ( ? )

what are the characteristics of videos that engage consumers?... Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial or baby- and animal-filled. [but] researchers have often looked at only popular videos ... we examined a mix of popular and unpopular videos, then systematically coded and empirically tested the effect of each element on some relatively objective and observational measures of viewer engagement. - Creating Online Videos That Engage Viewers

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The above notes were curated from the full post sloanreview.mit.edu/article/creating-online-videos-that-engage-viewers/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Gen++8%2f18%2f15+-+Beckhard+Announcement&utm_content=Creating+Online+Videos+That+Engage+Viewers.

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