Curated Resource ( ? )

BBC told to emulate Buzzfeed by producing 'informal' short videos

BBC told to emulate Buzzfeed by producing 'informal' short videos

my notes ( ? )

BBC journalists have been told to follow youth-friendly media such as Buzzfeed and Vice by making more “dynamic” and “informal” short videos in which the reporter acts as “a friend” to the viewer... “snappy, energetic” films of between 60 and 90 seconds that will be more popular with viewers watching on mobile phones... 60 per cent of its digital traffic comes from mobiles and tablets. - BBC told to emulate Buzzfeed by producing 'informal' short videos where reporter acts as a 'friend' | Media | News | The Independent

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The above notes were curated from the full post www.independent.co.uk/news/media/bbc-told-to-emulate-buzzfeed-by-producing-informal-short-videos-where-reporter-acts-as-a-friend-a6723216.html?utm_source=Daily+Lab+email+list&utm_campaign=62cd73bdba-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-62cd73bdba-395968141.

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