Curated Resource ( ? )

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots | Adweek

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots | Adweek

my notes ( ? )

Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ...
immersive advertising ... augmented reality ad spots...
short videos that hand off to each other—they have a purpose or a pathway to see other stuff but cut short...

Read the Full Post

The above notes were curated from the full post www.adweek.com/news/technology/millennial-news-publisher-circa-will-start-creating-weekly-ad-supported-vr-spots-173765?utm_source=Daily+Lab+email+list&utm_campaign=e8b70e1596-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-e8b70e1596-395968141.

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