Curated Resource ( ? )
Stop Trying to Go Viral
Curated:
29/01/2015 from
recode.net/2015/01/27/going-viral-doesnt-matter-anymore/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=fbea801fd7-Need_to_Know_January_28_20151_28_2015&utm_medium=email&utm_term=0_e3bf78af04-fbea801fd7-45795445
my notes ( ? )
Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole....
After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that virality has a long-term value in brand awareness"
On the other hand, they seem to discount their own analysis of Budweiser’s SuperBowl ad which "was getting 50 million to 60 million video views a day ... [they] added nearly 50,000 new subscribers over the 30 days following".
- Stop Trying to Go Viral | Re/code
Read the Full Post
The above notes were curated from the full post recode.net/2015/01/27/going-viral-doesnt-matter-anymore/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=fbea801fd7-Need_to_Know_January_28_20151_28_2015&utm_medium=email&utm_term=0_e3bf78af04-fbea801fd7-45795445.Related reading
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See also: Communication Strategy , Content Strategy , Social Media Strategy , Communications Tactics , Communications Strategy