Curated Resource ( ? )

How Fusion and Vox are using Facebook live video

How Fusion and Vox are using Facebook live video

my notes ( ? )

Newswhip data suggests that Facebook’s live videos, which by their very nature are longer and encourage users to comment, drive higher engagement than traditional short Facebook videos. Facebook even recommends that live streams go for at least 5 minutes, if not longer. Both Fusion and Vox.com are aiming to do future live streams in the 20-minute range... Facebook live video requires very little manpower. Typically, publishers only need a team of three: the host, a producer to shoot and oversee the video and a social media staffer focused on monitoring comments and engagement.

Read the Full Post

The above notes were curated from the full post digiday.com/publishers/fusion-facebook-live-video/.

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See also: Content Strategy , Online Strategy , Social Media Strategy , Communications Tactics , Social Web

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