Bad writing can be avoided by following Orwell’s 6 little rules. The problem is the absolute nature of Orwell’s rules. The first five all include either a “never” or an “always”. That's why Orwell himself doesn’t always obey them and The Economist's Johnson revised them.
What does it mean to design for neurodiversity? We look at steps we can take to make content more accessible to more people.
How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.
This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck
Writing tips from "Writing for the European Commission web presence"
Gerry McGovern on skills needed for digital communication people. For example: - choose the right word to drive action; - make it easy finding content allowing users to complete a task quickly; - design for maintenance and evolution; - love metadata, be an information architect. I wished I had all of those.
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"
"Plain Language For Everyone, Even Experts" (video)
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.
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