Curated Resource ( ? )
Co-create your HR strategy as it is lived
Curated:
10/06/2014 from
www.hodes.co.uk/blog/the-role-of-co-creation-in-employer-brand-development/?utm_campaign=social_media&utm_medium=tweet&utm_source=twitter&utm_content=employer_brand&utm_term=co-creation
my notes ( ? )
"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand.
Swap the word "employees" for "consumers" and you have all the reasons why co-creation is an approach whose time has come in the development of employer brands.
Your employer brand should underpin everything you do to attract, retain, engage and develop your people. In essence it's your HR strategy in action - it's your HR strategy as it is lived, experienced and talked about by every single person in your organisation every day."
- The role of co-creation in employer brand development | Bernard Hodes Group UK
Read the Full Post
The above notes were curated from the full post www.hodes.co.uk/blog/the-role-of-co-creation-in-employer-brand-development/?utm_campaign=social_media&utm_medium=tweet&utm_source=twitter&utm_content=employer_brand&utm_term=co-creation.Related reading
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