Curated Resource ( ? )

Agencies Must Change or Brands Will Dump Them Entirely

Like marketing , organisation , silos
Curated: 05/05/2014 from blogs.wsj.com/cmo/2014/04/17/outside-voices-agencies-must-change-or-brands-will-dump-them-entirely/
Agencies Must Change or Brands Will Dump Them Entirely

my notes ( ? )

"Marketers now have a very real option to bring the majority of their media agency work in-house. If agencies want to maintain relevance ... [they need to] break down the silos they’ve spent the last two-plus decades creating.... The silos will come down one way or another. Smart agencies will dismantle them by design; the rest will crumble underneath them." - Outside Voices: Agencies Must Change or Brands Will Dump Them Entirely - CMO Today - WSJ Yup! Like any large organisation, Intrasoft has silos. But unlike many, we 'get' IT, and are currently building social intranet tools to build bridges between them around the interconnected themes of IT, Communications & Innovation.

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The above notes were curated from the full post blogs.wsj.com/cmo/2014/04/17/outside-voices-agencies-must-change-or-brands-will-dump-them-entirely/.

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