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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook removes 3 white supremacist band pages — leaves 117 others
thenextweb.com
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a new Al Jazeera investigation that identified 120 Facebook pages — with a total of over 800,000 likes ... Facebook frequently talks up its algorithm and moderators for catching a lot of hateful content — but ... some of these pages have been online for a decade.

Dataminr Helped Police Use Tweets To Surveil BLM Protests
theintercept.com
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LEVERAGING CLOSE TIES to Twitter... Dataminr helped law enforcement digitally monitor the [BLM] protests ... with the latest whereabouts and actions of demonstrators... essentially surveillance by U.S. law enforcement entities, contradicting its earlier assurances... siphoning vast amounts of social media data ... converting it into tidy police …

When It Comes to Managing Online Content, Americans Want It All. Can They Get It? – Knight Foundation
knightfoundation.org
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8 in 10 Americans do not trust social media companies to make the right call on what content to leave up or take down. Yet a majority still favor letting companies make the call rather than letting government decide... Section 230 ... protects digital platforms from legal liability for third party content... [except] illegal content... child porno…

08/07/2020
Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

Institutionalizing Inclusion - The Community Roundtable
communityroundtable.com
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Online communities are uniquely suited to promote wide-scale inclusion because of their collaborative rather than directive structure—they reward members for their unique contributions instead of forcing compliance to a standard... don’t just assume ... [they] will immediately foster widespread inclusion... prioritize investment ... [to] institut…

The true history of fake news | 1843
www.1843magazine.com
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That fake news shifted copies had been known since the earliest days of printing... So what if they weren’t true? Printers argued, as internet giants do today, that they were merely providing a means of distribution ... But newspapers were different... had reputations to maintain... As the 19th century progressed, impartiality and objectivity were…

Stop Hate for Profit
www.stophateforprofit.org
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We are asking all businesses ... not advertise on Facebook's services in July.What would you do with $70 billion? We know what Facebook did. They  allowed  incitement  to  violence  against  protesters  fighting  for racial justice... named Breitbart News a “trusted news source” ... turned  a  blind  eye  to  blatant  voter  suppression ...…

Prebunking interventions based on the psychological theory of "inoculation" can reduce susceptibility to misinformation across cultures. | HKS Misinformation Review
misinforeview.hks.harvard.edu
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online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies across different cultures... “prebunking,” ... can help cultivate “mental antibodies” against fake news... players “walk a mile” in the shoes of a fake news creator... significant and meaningful reductions in the perceived reliab…

We’re Not Polarized Enough | The New Republic
newrepublic.com
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Many of our political forebears pined for more polarization... fretted about the incoherence of their identities ... There were liberal Republicans ... opponents of civil rights and big government in the Democratic Party... 1976 ... Richard Nixon... proposed a universal health care ... created the Environmental Protection Agency... tighter i…

Active Information Avoidance – You Are Not So Smart
youarenotsosmart.com
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active information avoidance... keeping our senses away from information that might be useful, that we know is out there, that would cost us nothing to obtain, but that we’d still rather not learn...

THE NINE TYPES OF REPLY GUYS
threadreaderapp.com
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a woman & a man in science... catalog those replies, to save us all the trouble of writing new responses every time. Presenting THE NINE TYPES OF REPLY GUYS

14/06/2020
Coronavirus: fake news less of a problem than confusing government messages – new study
theconversation.com

the vast majority of our panel of 200 participants could easily spot fake news... many instead referenced ... government or media misinformation ... less aware ... how the pandemic is being handled ... underestimated the UK’s death toll...many believed a greater emphasis on fact-checking would enhance rather than undermine public trust in journali…

A tech exec says history will frown on Zuckerberg and co.
www.fastcompany.com

I put together my own cheat sheet to keep in my back pocket for heated conversations to come

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
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Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Ten Ways Cognitive Biases Impact Data Design Work - Nightingale - Medium
medium.com
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There are about 175 known cognitive biases to date. I will share some of the ones that I think are the most significant for designers... It is important that we not learn about biases to simply point out errors in others... we [need] to spot errors in our own thinking ...confirmation bias ... conservatism bias ... [influence us] to select and use …

bellingcat - Guide To Using Reverse Image Search For Investigations - bellingcat
www.bellingcat.com
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for most any sophisticated research project, you need additional sites at your disposal — along with a lot of creativity... This guide will walk through detailed strategies to use reverse image search ... Google reverse image search isn’t very good ... the undisputed leader ... Yandex... runners-up Bing and Google ... Yandex's strengths l…

Dear Facebook employees, - Barry Schnitt
medium.com
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"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…

White nationalist group posing as antifa called for violence on Twitter
www.nbcnews.com
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Twitter account claiming to belong to a national “antifa” organization and pushing violent rhetoric related to ongoing protests has been linked to the white nationalist group Identity Evropa... hashtags that trended worldwide ... to insinuate that protesters have been silenced ... "coordinated attempts to disrupt the public conversation"…

Defying Trump, Twitter Doubles Down on Labeling Tweets - The New York Times
www.nytimes.com
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Trump signed an executive order ... easier for federal regulators to argue that companies like Facebook, Google and Twitter were suppressing free speech when they suspended users or deleted posts... Twitter has doubled down... added fact-checking labels to ... spokesman for China’s foreign ministry ... tweets that falsely claimed a photo... was …

Nearly half 'reopen America' Twitter accounts are bots: report - Business Insider
www.businessinsider.com
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the level of bot involvement in discussions about things like US elections or natural disasters is typically 10% to 20%... among tweets about "reopening America," 66% came from accounts that were possibly humans using bot assistants... 34% came from bots...

Twitter Labels Trump's Tweets for First Time - The New York Times
www.nytimes.com

Twitter added information to refute the inaccuracies in President Trump’s tweets for the first time... urged people to “get the facts”... a CNN story ... and ... bullet points that Twitter had compiled rebutting the inaccuracies... Twitter determined that those unsubstantiated assertions could lead to voter confusion and that they merited a correc…

Why We Keep Digging When We're Stuck In A Hole : NPR
www.npr.org
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when something important is missing in your life, your brain can only seem to focus on that missing thing... scarcity... leads you to take certain behaviors that in the short term help... in the long term only make matters worse... robs people of insight... in a hole, we sometimes dig ourselves even deeper...human brain is wired to respond to scar…

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

These disinformation researchers saw the coronavirus 'infodemic' coming
www.nbcnews.com
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For a handful of disinformation researchers, the information crisis that has unfolded around the coronavirus pandemic seemed inevitable... get a sense of what we should be watching for and what the internet might look like after the virus has passed...Joan Donovan... coined "strategic silence," editorial discretion ... notion that users…

Social media accelerates business growth and relevance | ZDNet
www.zdnet.com
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More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

‘Conspiracy bingo’: Transatlantic extremists seize on the pandemic – POLITICO
www.politico.eu
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coronavirus i... global rallying cry for ... white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe ... far-right populists on both continents ... using the outbreak to push their political agenda ...barrage of false messages [risk] ... feeding ... “infodemic” that makes it hard to separate fact from ficti…

Rethinking industry events in the age of social distancing
www.fastcompany.com
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social distancing ... led us to reconsider how we reach our audiences at scale ... through events... already conducted more than 15 large-scale virtual events... partner summit for over 4,000 attendees ... employee town hall with our CEO... Here’s what I’ve learned ...people show up to events to learn, network, and discover... to enable ... on a d…

re:Work (Google): Unbiasing
rework.withgoogle.com
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Begin unbiasing with education, accountability, measurement, and more

07/05/2020
Why Wikipedia beats Wikinews as a collaborative journalism project » Nieman Journalism Lab
www.niemanlab.org

why Wikipedia has been a more successful news source than Wikinews... Wikipedia’s formulaic style and continuous format are more conducive to collaborative writing projects ... writing a news story with a lead, a coherent narrative, and a deadline is very different than writing an encyclopedia article...tension between the Wikipedia community... …

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