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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

What Is QAnon: Explaining the Internet Conspiracy Theory That Showed Up at a Trump Rally - The New York Times
www.nytimes.com
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Q claims to be a government insider exposing an entrenched, international bureaucracy that is secretly plotting all sorts of nefarious schemes against the Trump ... military or intelligence background ... various, but connecting, conspiracy theories... Trump ... battling a cabal of anti-American saboteurs ... overarching goals ... not clear... “…

06/08/2020
The 2020 Election Will Be a War of Disinformation - The Atlantic
www.theatlantic.com
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The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…

AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

The four types of climate denier, and why you should ignore them all | Climate science denial | The Guardian
www.theguardian.com
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arguing with them or debunking their theories is likely only to generate publicity or money for them... generate a fake air of controversy over climate action ... deniers ... four different categories: the shill, the grifter, the egomaniac and the ideological fool... the fourth type of climate denier... utterly blinded by ... free-market creed. Th…

The winners and losers of the big tech congressional hearings | Technology | The Guardian
www.theguardian.com
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“This hearing has made one fact clear to me. These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated ... their control of the marketplace allows them to do whatever it takes to crush independent business and expand their own power. This must end.”

Science Denial, Explained by Psychologists | Elemental
elemental.medium.com
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Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…

Amazon, Apple, Facebook and Google Prepare for Their ‘Big Tobacco Moment’ - The New York Times
www.nytimes.com
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Amazon is accused of abusing its role as both a retailer and a platform hosting third-party sellers ... Apple ... unfairly using ... App Store to block rivals and to force apps to pay high commissions.... Facebook has a monopoly in social networking... Google... multiple antitrust allegations ... dominance in online advertising, search and smartph…

Blogging on Platforms and on MyHub.ai: 3 options
mathewlowry.myhub.ai
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Should you blog on dedicated blogging platforms like Medium, or on your Hub? It's not an either/or.

Andrew Sullivan: See You Next Friday
nymag.com
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my last column in this space is not about “cancel culture.” Well, almost... The quality of my work does not appear to be the problem... A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me ... orthodoxy in mainstream media, that any writer not actively committed to critical theory in …

Opinion | The Future of Nonconformity
www.nytimes.com
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marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…

Designing social platforms fit for the future
medium.com
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For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Facebook removes 3 white supremacist band pages — leaves 117 others
thenextweb.com
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a new Al Jazeera investigation that identified 120 Facebook pages — with a total of over 800,000 likes ... Facebook frequently talks up its algorithm and moderators for catching a lot of hateful content — but ... some of these pages have been online for a decade.

Dataminr Helped Police Use Tweets To Surveil BLM Protests
theintercept.com
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LEVERAGING CLOSE TIES to Twitter... Dataminr helped law enforcement digitally monitor the [BLM] protests ... with the latest whereabouts and actions of demonstrators... essentially surveillance by U.S. law enforcement entities, contradicting its earlier assurances... siphoning vast amounts of social media data ... converting it into tidy police …

When It Comes to Managing Online Content, Americans Want It All. Can They Get It? – Knight Foundation
knightfoundation.org
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8 in 10 Americans do not trust social media companies to make the right call on what content to leave up or take down. Yet a majority still favor letting companies make the call rather than letting government decide... Section 230 ... protects digital platforms from legal liability for third party content... [except] illegal content... child porno…

08/07/2020
Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

Institutionalizing Inclusion - The Community Roundtable
communityroundtable.com
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Online communities are uniquely suited to promote wide-scale inclusion because of their collaborative rather than directive structure—they reward members for their unique contributions instead of forcing compliance to a standard... don’t just assume ... [they] will immediately foster widespread inclusion... prioritize investment ... [to] institut…

The true history of fake news | 1843
www.1843magazine.com
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That fake news shifted copies had been known since the earliest days of printing... So what if they weren’t true? Printers argued, as internet giants do today, that they were merely providing a means of distribution ... But newspapers were different... had reputations to maintain... As the 19th century progressed, impartiality and objectivity were…

Stop Hate for Profit
www.stophateforprofit.org
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We are asking all businesses ... not advertise on Facebook's services in July.What would you do with $70 billion? We know what Facebook did. They  allowed  incitement  to  violence  against  protesters  fighting  for racial justice... named Breitbart News a “trusted news source” ... turned  a  blind  eye  to  blatant  voter  suppression ...…

Prebunking interventions based on the psychological theory of "inoculation" can reduce susceptibility to misinformation across cultures. | HKS Misinformation Review
misinforeview.hks.harvard.edu
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online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies across different cultures... “prebunking,” ... can help cultivate “mental antibodies” against fake news... players “walk a mile” in the shoes of a fake news creator... significant and meaningful reductions in the perceived reliab…

We’re Not Polarized Enough | The New Republic
newrepublic.com
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Many of our political forebears pined for more polarization... fretted about the incoherence of their identities ... There were liberal Republicans ... opponents of civil rights and big government in the Democratic Party... 1976 ... Richard Nixon... proposed a universal health care ... created the Environmental Protection Agency... tighter i…

Active Information Avoidance – You Are Not So Smart
youarenotsosmart.com
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active information avoidance... keeping our senses away from information that might be useful, that we know is out there, that would cost us nothing to obtain, but that we’d still rather not learn...

THE NINE TYPES OF REPLY GUYS
threadreaderapp.com
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a woman & a man in science... catalog those replies, to save us all the trouble of writing new responses every time. Presenting THE NINE TYPES OF REPLY GUYS

14/06/2020
Coronavirus: fake news less of a problem than confusing government messages – new study
theconversation.com

the vast majority of our panel of 200 participants could easily spot fake news... many instead referenced ... government or media misinformation ... less aware ... how the pandemic is being handled ... underestimated the UK’s death toll...many believed a greater emphasis on fact-checking would enhance rather than undermine public trust in journali…

A tech exec says history will frown on Zuckerberg and co.
www.fastcompany.com

I put together my own cheat sheet to keep in my back pocket for heated conversations to come

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
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Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Ten Ways Cognitive Biases Impact Data Design Work - Nightingale - Medium
medium.com
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There are about 175 known cognitive biases to date. I will share some of the ones that I think are the most significant for designers... It is important that we not learn about biases to simply point out errors in others... we [need] to spot errors in our own thinking ...confirmation bias ... conservatism bias ... [influence us] to select and use …

bellingcat - Guide To Using Reverse Image Search For Investigations - bellingcat
www.bellingcat.com
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for most any sophisticated research project, you need additional sites at your disposal — along with a lot of creativity... This guide will walk through detailed strategies to use reverse image search ... Google reverse image search isn’t very good ... the undisputed leader ... Yandex... runners-up Bing and Google ... Yandex's strengths l…

Dear Facebook employees, - Barry Schnitt
medium.com
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"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…

White nationalist group posing as antifa called for violence on Twitter
www.nbcnews.com
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Twitter account claiming to belong to a national “antifa” organization and pushing violent rhetoric related to ongoing protests has been linked to the white nationalist group Identity Evropa... hashtags that trended worldwide ... to insinuate that protesters have been silenced ... "coordinated attempts to disrupt the public conversation"…

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