Overview: Social Media Strategy

"We’ve been on Livefyre comments for a little under a year now, and while we weren’t the biggest fans of Facebook Comments* while we were using them, we’ve since realized that there is no perfect solution for commenting. And Facebook Comments, as troubled as they can be, are actually not that bad. ... until someone invents a perfect solution... w…

" a buggy Livefyre launch, with lots of you using it and breaking it, is still better than Facebook Comments." - Commenters, We Want You Back | TechCrunch

Since trying and half-rejecting Google+ and Tumblr, I've been accepted as a LinkedIn blogger. At least I never bothered with Facebook.

"The only kind of moderation that scales with the community is the community. ... Through the trust system, Discourse communities develop a natural immune system that repels the trolls, spam, and hate that eventually tear apart communities on other forum software. - Stack Overflow Founder's Next Big Thing: Reinventing Online Communities – ReadWri…

"a team of 13 social-media and advertising specialists up to 45 days to plan, create, approve, and publish a corporate social-media post." Which did f*all online. It's when I see tweets like that - 45 days, 2 Faves, no RTs - that I'm thankful I'm not 'communicating' cars, 'engaging' consumers on soap powder or even tweeting about cheese. - Huge …

"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

oor-er, they animated it. That makes it better.

"The experience of talking about race, ethnicity and culture on the Internet is nearly always deeply disenchanting. People don't even talk past each other; they talk right through each other. Prejudices harden. We find ourselves confirming our worst stereotypes of one another. And that's before the slurs fly." Some great lessons for making it wor…

Latest post on my shiny new LinkedIn blog. Read it, and resolve to stand out of the herd ;)

Over 70% of EU voters did not vote for the EU. Where now?

As Michael Silverman puts it, "a brilliant online community has more potential than your current social networking strategy", and he isn't even talking about EU communications. The only downside, not mentioned, is that convening a community requires: - web publishing technologies which do not date from the previous millennium - real online commu…

Some resources from JeffBullas: "These are the tools I use and also that I recommend. Socialoomph – Professional Edition: This allows me to do a range of tasks including scheduling, publishing recurring tweets and auto-follow back and that save me about 40 hours a week. Hootsuite: This is an essential tool for managing Twitter and other s…

“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class

"We explain the European court of justice ruling saying that Google will have to delete some information from its index – and why it has divided opinion" Good example of explainer journalism, and of how answering the comments often looks like more work than writing the thing in the first place (if you don't believe me, scan the comments): - Expl…

Pin this on your wall: "some answers for the ideal lengths of tweets and titles and everything in between..." ... including title tags, email subjects, blog post lengths and a dozen other critical pieces of content.

Have you found the best hashtags to reach your audience? If you have, you should consider starting to gather in-depth intelligence about them. To get the latest trending hashtags related to #hashtags, updated daily and based on a full sampling of tweets, check out our professional hashtags analytics solution CyBranding Hashtag Intelligence. - See …

"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner

Place all your content eggs in someone else's basket, you'll get what you deserve. Facebook it, after all, a business. Some basic advice here, but it amounts to the same thing: monitor, optimise & diversify: "Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-o…

Reflecting Shirky's (pre-Twitter) observations about reciprocity, social media and traditional media, Slate reframes how to view Twitter. Worth a read: "Twitter is not a social network. Not primarily, anyway. It’s better described as a social media platform, with the emphasis on “media platform... Social networks connect people with one another…

My second post as an accredited LinkedIn blogger covers how to apply to the Platform, and provides a look at the blogging interface

LinkedIn posts are open to the public, even those not in your LinkedIn network, so you end up with a public blog page, over which you have no control.

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

... (if it ever was)". I wonder how long it will take the Brussels Bubble? "Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the "reach" of your posts dipped as low as you've ever seen it, no matter how great your content is? It's not your fault. It's Facebook's fault. And they're do…

" If we wanted more email subscribers, we’d have to make it easier for people to subscribe." Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites: - some users may create an account to subscribe, but most wo…

Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement …

There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…

"we're expanding LinkedIn's publishing platform and testing a new feature that lets members write longer form posts about their expertise and professional interests. Posts are shared with your network and the LinkedIn community, and become a part of your LinkedIn profile. " - LinkedIn's Publishing Platform - Overview | LinkedIn Help Center A…

Good perspectives on the limits of audiovisual content re-use: "editor-in-chief of NowThis News ... stressed the need for publishers to create content on a platform-by-platform approach ... bearing in mind the wider context of how content is shared on different networks." In reality, this is no different from text content re-use. You don't necess…

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business