Overview: Content Strategy

"Nathan Pyle"

"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."

2019 update: a short Prezicast video from 2013 on my personal productivity system, since covered on Medium: https://medium.com/better-humans/manage-the-firehose-or-it-will-manage-you-791097bc53e2

Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an a…

"and the idea was to get academic expertise and research into the broader public conversation."

Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…

A great example of using a photogallery to answer questions with pictures.

"Content marketing is the art and science of using text and visual content to promote your business without being overtly sales-oriented. Content marketing can be in the form of articles, blog posts, white papers or eBooks as well as visual and audio content like videos, Google+ hangouts and podcasts. In contrast to newspaper writing, which repo…

This is simply brilliant.

we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream

I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads

The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.

A recent edition of The Infinite Monkey Cage, BBC Radio4's brilliant chat show combining science and comedy, got me thinking again about the parallels between science communications and EU communications.

Migrating and relaunching the ACP Courier magazine website using semantic analysis and launching two community-oriented Programme websites for the ACP Secretariat.

I've finally gotten around to updating my avatars here and there to show my support to Benoit Poelevoorde's call earlier this year to stop shaving. Why? And why won't it help solve Belgium's political crisis? And what's this got to do with Europe? I don't tend to write much about Belgian affairs ...

When I came to Brussels in 1991 it was as a science writer. It remained my profession for many years, so when scienceblogs.com was launched in 2006 I checked it out ... but never really had the time to follow it. Now via another (ex?)science writer, I hear news of scienceblog's sudden implosion following a tragic loss of ethical compass.

The lack of specialists in EU-oriented blogs is impeding the development of the European online public space.

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

Every now and then I see a neat new ways for displaying complex information simply and my inner child comes out. It really delights me that there are software and design geniuses out there, working together to provide visualisation tools for mere plebs like me to use. If I ever get the time.

So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.

One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.

I started out as a science journalist before moving to Europe, so I've always loved explaining complex things. Unfortunately, although I love words, they're often not enough - nothing beats an infographic, or better a narrated animation, to really get complex things across. Unfortunately, I'm a rubbish artist...

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media.  Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.

Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

I stumbled upon a short video on the BBC of Tim Berners-Lee trying to explain the importance of the data web, aka semantic web, again. He himself says that he can't say where it will lead us, as it is paradigm changing. True - but I can think of a few applications that anyone interested in the EU should know about. I can't embed the vide…

When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.