Overview: Content Strategy

"Content Marketing is about devising, producing, and using content to market your products or services. You don't start Content Marketing from the content. You devise the content strategy, from scratch, around what you are marketing, and what form or forms of content will most effectively do that." A refreshing view from a fellow grumpy old …

"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

"As content strategists, writers, and editors, we ask a lot of questions every day. It's part of our job. We ask practical questions about websites, words, and sentence structure. We ask hypothetical questions to get people thinking. We ask uncomfortable questions, and we ask questions we don't really want to know the answers to. But there's one q…

"Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience's requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process. This post focuses on how to c…

What it says on the tin - 4 basic SEO strategies.

"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being…

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

"I'm going to curate and occasionally publish a great little list of content links."

http://connectyou.sharedby.co/share/l4qsnd

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…

"But highly produced, artistic videos are not Vine’s mainstay. The essence of “The Now,” and the instant gratification of immediate share-ability is what users tend to explore in their videos, capturing raw, unedited, in-the-moment slices of life. The app has been used to record and share certain cultural moments as well, making Vine videos a tool…

"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."

"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

"what we are trying to focus on is building a site that's optimized for those people who are news curators. For people that take joy and satisfaction out of sorting through all the stuff they read and identifying the best of that." - Newsana looks good. A model for @bloggingportal or a tool for Hubs? http://t.co/plsalGq0K2 profile on @NiemanLab

"The NewsCred announcement coincides with a shifting perspective on automated news. While some feared that the arrival of robot story writers and editors would phase out journalists, the human touch now appears to be back in fashion..." - Human touch back in fashion for news #curation? http://t.co/uQqLSTw5 via @NiemanLab cc @bloggingportal

If only RM also read the article you link to, auto-tagged it (auto-translating it if necessary) and provided faceted search, it'd probably provide 70-80% of a Hub. Neat tool for group efforts like bloggingportal, too.

An update to a post first published in 2013, as I created a first version of MyHub on Tumblr.

"Nathan Pyle"

"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."

2019 update: a short Prezicast video from 2013 on my personal productivity system, since covered on Medium: https://medium.com/better-humans/manage-the-firehose-or-it-will-manage-you-791097bc53e2

Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an a…

"and the idea was to get academic expertise and research into the broader public conversation."

Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…

A great example of using a photogallery to answer questions with pictures.

"Content marketing is the art and science of using text and visual content to promote your business without being overtly sales-oriented. Content marketing can be in the form of articles, blog posts, white papers or eBooks as well as visual and audio content like videos, Google+ hangouts and podcasts. In contrast to newspaper writing, which repo…