Overview: Content Strategy

I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies

Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.

The first – and possibly still the only – site on EUROPA to tap popular support (via sheer user traffic) for a new EU regulation.

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.

Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.

Apart from using the bookmarklet to curate the Stuff you Like, Think and Do, you can publish full-length posts on your Hub.

Your Hub’s navigation is a natural sentence - the 'navigation phrase'. The word “Everything” in it is the default choice from a dropdown list of Categories. Each is a bundle of tags, allowing you to organise your content in overlapping groups.

Each (optional) Service page not only sets out the Services you provide, it provides the stuff you Like, Think and Do relevant to that service, making it more useful to your audience.

Because the alpha version of MyHub.ai is self-financed. Thank Jennifer Baker (@BrusselsGeek) for the free voiceovers ;)